About The Role

ABOUT THE ROLE

This is a high-ownership content role at a fast-growing AI SaaS company targeting SMEs in the German-speaking market. You'll define and execute the brand voice across the entire customer journey — from paid ads and landing pages to organic social and influencer partnerships — playing a central part in how the product is discovered, understood, and trusted.

WHAT YOU'LL DO

Own the end-to-end content marketing strategy for the German-speaking market.
Manage and write website and landing page copy tailored to German-speaking audiences.
Write conversion-focused copy for paid marketing channels.
Script ad creatives for YouTube and Paid Social platforms.
Develop and execute organic content strategies across social platforms.
Collaborate with creators, customers, and influencers to produce authentic content.
Run A/B tests and leverage performance insights to continuously improve messaging.
Contribute to product positioning and go-to-market messaging.

WHAT WE'RE LOOKING FOR

4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
Native German speaker with outstanding written marketing skills; fluent English for cross-functional collaboration.
Solid background in B2B SaaS or a fast-growing software environment.
Strong grasp of performance marketing and conversion-focused copywriting.
Hands-on experience with A/B testing and data-driven messaging optimisation.
Experience scripting ad creatives for YouTube and Paid Social.
Proven ability to build and execute organic social content strategies.
Experience collaborating with creators and influencers to generate authentic content.
Analytical mindset with a genuine enthusiasm for experimentation.
Bonus: experience marketing AI products, voice technology, or conducting user research for marketing insights.