Head of Marketing West Africa

Responsibilities include

Marketing and Communications

• Work with the local leadership team and the Group Head Marketing & Communications to define,

• execute and evaluate the Marketing & Communications strategy for West African Projects and and
• other target markets.

• Manage and grow Rendeavour’s marcoms team in Nigeria and Ghana to ensure we deliver across all

KPIs.

• Implement a programme of events, advertising, digital media, Public Relations and other initiatives that

support sales, generate leads, and drive customer engagement.

• Conceive, design, source and effectively manage branded marketing and communication materials,

creatives, data, etc. that will drive better/higher conversions across earned, owned and paid media.

• Effectively leverage data to design, assess, and improve the effectiveness of marcoms campaigns.
• Engage and manage marcoms vendors to help us deliver on our brand vision and marcoms plan.
• Manage Alaro City social media channels and manage social media content to drive engagement.
• Put in place a PR programme to engage with journalists and producers and ensure a positive

representation of Alaro City and Rendeavour across earned media.

• Create awareness of the business and our offerings through thought leadership programs, such

as events and the placement of opinion pieces.

• Communicate key news and milestones across all media channels.
• Provide analysis of existing PR environment and brand perception with target audiences, identify key

• risks to the brand from the PR and marketing perspective, and prepare and manage crisis
• communications where appropriate.

• Organise product launches, ATL & BTL campaigns and other events that attract buyers to the project

sites.

• Produce and distribute regular newsletters to relevant internal/external stakeholders and sales and

marketing databases.

• Proactively manage marketing and PR consultants where applicable.
• Identify relevant stakeholders and build awareness of, trust and loyalty to the brand. Liaise with,

engage and manage stakeholders.

• Develop and maintain a database of relevant stakeholders to the project for marketing purposes.
• Promote company spokespersons through targeted commentary and interviews in relevant

business and trade media.

• Build and maintain effective relationships with key media (TV, print, online), coordinate and

• manage media engagements to promote the project and actively hunt and develop media
• features and stories about project milestones.

• Ensure all marketing and communications activities run cost efficiently to budget and align with

the wider objectives of Rendeavour, while tracking return on investments to targets.

• Plan and execute Corporate Social Responsibility (CSR) programs and analyse impact on both the

company and the beneficiaries every quarter.

• Support the development and dissemination of employee communications initiatives.
• Own the weekly marcoms reporting and activity impact assessment.
• Prepare marketing related presentations to senior management and potential clients as needed.
• Work in conjunction with the local leadership team to develop employer branding campaigns to support

hiring.

• Ensure use of Salesforce CRM platform by all team members to manage leads and track the

effectiveness of campaigns.

• Regularly analyse competitor offerings and trends.
• Maintain a good knowledge of the property market locally and internationally to make effective

decisions about our marcoms strategy and differentiation.

• Develop and maintain relationships with agents and brokers to assist in the sales process.

• 10-15 years’ experience in sales, marketing, corporate communications, media relations, advertising
• and event management in reputable companies.

• Excellent written and oral communication, producing copywriter-or professional journalist-level text in

English.

• Proven leadership and managerial experience.
• Strong ability in: planning, branding, design and digital.
• Knowledge of multi-channel marketing/communication processes and the local media.
• Very strong analytical skills.
• Experience and skills and marketing and communications technologies, platforms and use of data.
• Previous exposure to emerging or frontier markets.
• International product and brand communications experience highly desirable.

Soft skills

• Mature, pragmatic and flexible approach, strong commercial judgment.
• Team player but comfortable working autonomously.
• Exceptional written and verbal communication skills.
• Strong research and analytical skills.
• Good attention to detail.
• Rigorous and organized approach.
• Hands-on and responsible.

Personal characteristics

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