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Marketing Manager, Valley Region

carusoaffiliated · Various Properties

Marketing / Business DevelopmentExternal listingtemporaryabout 3 hours ago

About The Role

ESSENTIAL FUNCTIONS

  • Create and execute innovative marketing campaigns to attract target audiences, driving traffic and sales for the properties
  • Manage end-to-end execution of property marketing events in collaboration with cross-functional teams
  • Set property marketing goals, and assess marketing initiative performance through comprehensive recaps to evaluate effectiveness
  • Collaborate with tenants and internal teams (Creative, Digital, PR) to effectively promote tenant offerings through diverse marketing channels
  • Coordinate with project managers to ensure timely promotion of marketing events and tenant offers
  • Oversee property signage, including 22x28, window graphics and out-of-home advertising
  • Maintain relationships with local publications for advertising schedules and media collaborations
  • Support or lead new tenant grand openings across the portfolio
  • Track tenant participation in events, seasonal campaigns, and shopping periods
  • Manage marketing budgets, code invoices, and attend property team meeetings
  • Analyze and aggregate traffic, sales and campaign data to inform and refine property marketing strategies
  • Compile and deliver end-of-campaign reports and performance recaps to leadership and tenants

MINIMUM REQUIRED QUALIFICATIONS

  • Familiarity with fashion, retail industry, and pop-culture trends
  • Knowledge of digital, influencer, and social media marketing. Knowledge of the Los Angeles market and trends is a plus
  • Understanding of print media processes
  • Strong multi-tasking ability and calm demeanor in high-pressure situations
  • Excellent written and verbal communication skills
  • Positive attitude, eagerness to learn, and a strong work ethic
  • Analytical mindset with the ability to interpret data and derive actionable insights
  • Self-motivated and capable of managing multiple projects in a fast-paced environment
  • Minimum of three years of progressive experience in marketing roles, with retail, hospitality or related industry
  • Strong educational background in Marketing, Communications, or related field
  • Understanding of and engagement with the greater Los Angeles and Ventura counties, including their key lifestyle destinations and qualified communities, is preferred

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