PPC Team Lead

AT NORD SECURITY’S B2B TEAM, WE BUILD CYBERSECURITY PRODUCTS THAT ENABLE BUSINESSES TO PROTECT THEMSELVES AND THEIR DATA.

From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

Key qualities and behaviors of a successful leader at Nord Security https://nordsecurity.com/leadership

As PPC Team Lead, you will oversee the paid acquisition engine for NordPass and NordStellar across both Paid Search and Paid Social.

The PPC team sits within the Marketing Growth team, and you will report directly to the Growth Team Lead. This is a leadership role with responsibility for paid acquisition performance and its impact on pipeline, revenue, and scalable international growth.

You will bring together strategic ownership, hands-on expertise, and team leadership to ensure paid acquisition runs as a high-performing, commercially driven growth system.

In this role, your focus extends beyond campaign performance to how PPC contributes to overall business growth.

MAIN RESPONSIBILITIES

• Own the overall strategy and direction of the PPC team, ensuring alignment with business objectives, OKRs, and growth priorities;
• Oversee execution of B2B multi-market PPC initiatives, translating business goals into scalable acquisition strategies that drive pipeline, revenue, and efficient customer acquisition;
• Manage and allocate acquisition budgets across channels, continuously optimizing spend based on performance, ROI, and growth potential;
• Analyze performance data to measure effectiveness, identify trends, generate insights, and continuously improve acquisition efficiency;
• Ensure experimentation and continuous optimization across bidding strategies, audiences, keywords, creatives, and funnel performance;
• Manage a team of 4 PPC Specialists;
• Collaborate with Creative, Analytics, Product, and Sales teams and ensure stakeholder alignment across teams;
• Stay involved in the business context, proactively identifying growth opportunities, risks, and optimization areas without waiting for direction;
• Stay ahead of industry trends and leverage AI-powered tools to improve performance, efficiency, and decision-making;

CORE REQUIREMENTS

• Strategic Leadership: Own the PPC roadmap and direction, ensuring alignment with business OKRs while proactively identifying growth opportunities and risks.
• B2B Acquisition Execution: Oversee multi-market B2B initiatives to drive scalable pipeline and revenue growth through efficient customer acquisition.
• Financial & Data Oversight: Manage and allocate acquisition budgets across channels, using rigorous performance analysis to optimize spend and ROI.
• Operational Excellence: Drive a culture of continuous experimentation (bidding, creative, funnels) while leveraging AI-powered tools and industry trends.
• People Management: Lead and mentor a team of 4 PPC Specialists, ensuring high execution standards and stakeholder alignment across Creative, Product, and Sales.
• Communication & Independence: English proficiency with the ability to work independently and collaborate effectively across global teams.

WHAT WE OFFER

Innovate with industry leaders

Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world.

Learn & grow

Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company.

Hybrid work

Enjoy the flexibility with 3 office days and working from home for the remaining 2.

Work from anywhere

Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive.

Physical well-being

Fuel your active lifestyle with online workouts led by our Physical Well-Being experts. Unlock a variety of sports and wellness facilities, like gyms, swimming pools, and fitness classes, with the Multisport card.

Mental & emotional health

Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.

Premium healthcare

Receive private health insurance giving you peace of mind for your health needs.

Joyful moments – special treats

Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member.

Company events & team-building

Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success.

Workation

Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.