Director of Product Marketing, Investing

Responsibilities

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Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.

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Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

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Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

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Lead business performance recaps and findings with executive leadership team

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Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy

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Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

Qualifications

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• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
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• Passionate storyteller with strong communication, presentation, and writing skills
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• Strategic thinker who equally values creativity and marketing effectiveness
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• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
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• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
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• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
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• Experience managing and developing a team of marketers
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• Personal finance knowledge and experience is a big bonus, but not required
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• Bachelor's degree or higher