Director, Data Strategy

You Will Be

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Partnering with a cross-functional team of exec-level leaders across Client & Media Strategy, Data Strategy & Analytics leaders to deliver scalable, high-quality, cross-channel data solutions and service experiences quickly to clients and their teams from across Analytics Engineering, Analytics Management, Data Engineering, Reporting Solutions, and Data Analysis.

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Leading cross-functional strategy and delivery: Overseeing a team of Data Strategists and managing your own book of business to deliver high-quality data solutions, insights, and measurement frameworks across our client portfolio.

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Driving client impact: Serving as an executive sponsor for enterprise clients, guiding data-driven recommendations that inform media mix, audience strategy, and creative performance.

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Scaling new capabilities: Defining and implementing processes to make analytical solutions reproducible, well-documented, and integrated into broader client strategies.

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Support growth: Pitching new business on the differentiated value of Data Strategy & Analytics services, crafting a consultative sales approach through consulting on prospect MarTech stacks and Polaris solutions. Evolving Data Strategy & Analytics offerings by continually improving and adding service offerings and products.

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Acting as an escalation point to promptly resolve complex and occasionally unprecedented situations with broad definitions.

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Building internal alignment: Educating and training the Client Strategy, Channel, and Executive teams on Data Strategy & Analytics capabilities to ensure consistent adoption of best practices.

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Lead measurement frameworks: Leading/collaborating in the development of standardized approaches to measurement, including taxonomy governance, KPI frameworks, and performance dashboards.

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Provide thought leadership across a variety of Data Strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture.

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Cultivating a culture of excellence: Empowering and mentoring managers and analysts to champion a high-performing, client-first environment centered on curiosity, professional accountability, and relentless optimization.

You Must Have

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8+ years of experience in digital analytics, data strategy, or marketing analytics leadership roles.

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Strong understanding of marketing and advertising technology ecosystems (e.g., Google Ads, Meta Ads, GA4, Looker, dbt, GCP/AWS, Adobe Analytics, CDP, Identity solutions & Cleanrooms).

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Familiarity with creating and implementing data taxonomy governance best practices across multiple ad platforms

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Familiarity with creating and interpreting measurement models such as MMM, MTA, and incrementality testing

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Demonstrated success translating data into actionable insights within a performance marketing or growth strategy context.

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Exceptional executive communication and client-facing experience, with the ability to bridge technical and business perspectives.

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Proven project management skills, capable of managing multiple teams and engagements simultaneously.

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Experience mentoring managers and analysts to deliver scalable, reproducible analytical solutions.

Nice to Have

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• Strong experience in Adobe Analytics, RTCDP, and understanding of the entire Adobe Experience Cloud
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• Experience in or adjacent to roles such as Analytics Engineering, Data Engineering, Media Buying, or Client Services.
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• Experience with Media Mix Modeling, Incrementality Testing, Forecasting, or Predictive Analytics.
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• Experience in analytical tools such as R, Python, and SQL, and familiarity with machine learning techniques and data visualization tools.
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• Background in developing or integrating data products or internal analytics platforms.
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• Experience leading analytics teams within a performance marketing or digital agency environment.