About The Role

Travel & Conversion

At AirAsia MOVE, our goal is to become the most customer-centric travel platform in Asia. The
heart of that goal lives within our booking experience. To support this mission, we are looking
for a Junior Product Analyst to help evaluate and optimize our core travel flows, specifically
for flights and hotels.
In this role, you won't just be pulled into pulling numbers; you will look closely at the data logic,
user flows, and behavioral metrics that turn a complex booking process into an easy and
elegant journey. You will be an essential partner in identifying friction points, ensuring data
integrity, and uncovering insights that drive conversion for tens of millions of users.

● Funnel Optimization & Measurement: Identify metrics and the best approaches to
evaluate the performance of user funnels, mapping out drop-off points and user journeys
across web and mobile platforms.
● Data Extraction & Analysis: Extract and analyze transactional, user behavioral, and
commercial data from BigQuery and analytics tools (e.g., Google Analytics, Conviva) to
identify clear opportunities to achieve product and business objectives.
● Quantitative Research: Conduct independent quantitative research using behavioral
analysis, metric tracking, and quantitative experiments to discover user behaviors and
make high-impact recommendations.
● Multi-Method Data Collection: Collect and analyze user behavior using tracking and
online experiments, while supporting qualitative efforts like surveys, usability testing, and
benchmark studies.
● Cross-Functional Collaboration: Partner with Designers, Product Managers, Software
Engineers, UX Researchers, and the core Data team to prioritize analytics opportunities
and align tracking needs in a fast-paced environment.
● Insight Reporting & Presentation: Author clean, high-quality reports and presentations
that translate complex quantitative data into simple, user-centric words without losing the
essence. Independently present these actionable insights to your immediate team and
wider organizational stakeholders.

● Funnel Optimization: Your insights directly help identify and reduce drop-off in the
travel funnel, contributing to measurable improvements in booking completion rates.
● Data Clarity: Complex data projects and behavioral metrics are delivered with high
clarity, translating technical numbers into actionable product steps.
● Seamless Tracking: Tracking needs are aligned across engineering and product teams
early, ensuring clean data collection from the start.
● Collaborative Impact: You become a trusted analytics partner for designers and
product managers, helping the squad move the needle on key business outcomes.

● 1–3 years of experience in product analytics, software engineering, data analysis, or a
closely related role (experience with E-commerce or Travel transactional flows is a
significant plus)
● Technical Toolkit: Hands-on experience extracting data using BigQuery/SQL and
utilizing product analytics tools like Google Analytics or Conviva.
● Methodological Knowledge: Understanding of user flow mapping, A/B testing,
quantitative research methods, and funnel performance measurement.
● Exceptional Communication: The ability to translate complex quantitative data into
simple, user-centric narratives and articulate the "why" behind your data
recommendations to stakeholders.
● An Analytical Mindset: A proactive, curious approach to problem-solving—someone
who loves diving into data details as much as understanding the "big picture" business
strategy.

We believe great products are built when curiosity meets clarity. We move fast, share early, and
learn constantly from our users. If you’re driven by uncovering human truth through data and
translating it into seamless digital experiences, this is the place for you.

We offer a well-connected office environment at KL Sentral, a competitive salary, travel perks
such as flight allowances, and the unique opportunity to work alongside product leaders to drive
change and improve a B2C product that serves tens of millions of monthly active users under a
strong, trusted brand.

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