Product Marketing Manager, Robotics & Drones

• Aptiv is seeking a strategic and execution-oriented Product Marketing Manager to
• support the growth of its Adjacent Markets portfolio, including robotics, drones,
• industrial automation, and emerging sensing solutions. This new role will serve as
• the market-facing expert for the quickly evolving portfolio, helping Aptiv translate
• complex technologies into clear commercial narratives, compelling customer-
• facing experiences, and actionable go-to-market programs.
• Working closely with product management, sales, creative, events, digital, and
• communications teams, the Product Marketing Manager will connect competitive
• insights, industry context, product capabilities, modular platforms, and industry
• use cases with coherent positioning, messaging, priorities and execution plans.
• The successful candidate will have a business mindset, paired with strong technical curiosity, cross-functional leadership, and operational discipline. They will be
• highly credible with product, strategy, engineering, commercial, creative, and
• digital teams, and will have the ability to quickly develop an in-depth
• understanding of Aptiv's technology strategy, growth priorities, competitive
• landscape, and business objectives.
• This person should be a systems thinker who is comfortable navigating ambiguity
• and complexity, identifying patterns across products, technologies, customers,
• industries, and use cases.

Positioning, Messaging & Portfolio Storytelling

• Develop compelling positioning, value propositions, and messaging

frameworks.

• Translate technical concepts into clear, differentiated customer-facing

narratives.

• Understand and articulate the relationship between products, platforms, and

industry-specific use cases.

• Use up-to-date competitive and market intelligence to create messaging that

articulates our unique value propositions.

• Partner with Product Management and Engineering to ensure technical

• capabilities are represented accurately in market-facing content, sales tools,
• and digital experiences.

Commercialization & Go-to-Market Support

• Partner with Product Management to support commercialization strategies for

• new and existing solutions, while providing market, customer, and competitive
• context.

• Lead marketing support for product launches, industry initiatives, opportunity

marketing, sales enablement, and strategic customer engagement.

• Collaborate with customer-facing teams to develop account-specific messaging,

presentation materials, and engagement strategies.

Focal Point for Leveraging Broader Marketing Support

• Identify strategic themes, industry conversations, and emerging trends that

• align with Aptiv's growth objectives, and use that information to support
• buildout of content and digital experiences.

• Partner with the Thought Leadership team to create external narratives that

• are market-informed, technically grounded, commercially relevant, and
• strengthen Aptiv's credibility and visibility.

• Develop clear and actionable creative briefs for web, collateral, campaign,

event, video, presentation, and sales enablement projects.

• Help creative, digital, content, and events teams prioritize work based on

business objectives, market opportunity, customer needs, and launch timelines.

Background Experience

• 10+ years of experience in Product Marketing, Technical Marketing, Strategic
• Marketing, Product Management, or related B2B technology roles

• Demonstrated track record developing positioning, messaging, and go-to-

market strategies for technical products and platforms

• Proven ability to understand complex product ecosystems and communicate

them in an accessible, customer-relevant way

• Experience creating content, sales tools, campaigns, presentations, and event

materials

• Demonstrated cross-functional leadership and stakeholder management across

technical, commercial, creative, and digital teams

• Experience leveraging AI tools for research, synthesis, ideation, content

development, brief creation, and rapid prototyping

• Strong ability to gather, synthesize, and apply competitive intelligence and

market insights.

• Strong verbal, written, and presentation communication skills, with high

proficiency in Microsoft Office tools, especially PowerPoint

• Bachelor’s degree in business, marketing, engineering, information technology,

or a related field

• Experience in robotics autonomy, drones, industrial automation, embedded

systems, automotive, aerospace, defense, or related technology sectors

Executing Results

• Results focused, with a high sense of accountability, urgency, ownership, and

follow-through

• Able to translate strategy into actionable plans, briefs, deliverables, and

execution priorities

• Comfortable working through ambiguity and bringing structure to complex,

fast-moving initiatives

• Willing to roll up sleeves to get work done while keeping stakeholders aligned

on priorities and tradeoffs

• Able to use data, market feedback, and performance insights to improve

marketing effectiveness and support commercial outcome

Building Relationships & Using Influence

• Collaborative, transparent, and effective at influencing teams
• Able to earn trust with Product Management, Engineering, Business

• Development, Sales, Creative, Digital, Communications, and senior marketing
• stakeholders

• Strong communicator who can tailor messages for technical, commercial,

executive, and