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Marketing Manager Install Base France / Iberia

IFS · Paris, Île-de-France Region, France

Marketing / Business DevelopmentExternal listingfull-timeabout 1 hour ago

About The Role

The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to:

  • Planning and execution of marketing strategy and plan, aligned with market unit go to market plans, goals and objectives
  • Overall responsibility for building brand awareness, brand management and corporate identity within the market unit.
  • Lead generation- including virtual and onsite events (external/internal), campaigns, digital, social media both direct to market and through, or in   collaboration with partners
  • Work with Marketing Global teams on the promotions of their own programs
  • Provide local Research and marketing intelligence to boost Sales- including competitor and industry information
  • Creation of locally relevant advertising campaigns and marketing collateral
  • Managing website, digital marketing platforms and campaigns including social media and search engine marketing
  • Scrutiny of Campaign results including post-event analysis and reporting.
  • Localization and execution of global and regional marketing campaigns where relevant
  • Management of the CRM system- Lead management and list collation.
  • Working within a matrix structure to manage and support team members within both marketing and business development functions.
  • Management of the marketing budget
  • Monthly and Quarterly Marketing reports

 

  • Proven success in a similar role within an enterprise software sales organization
  • Strong problem-solving skills.
  • Ability to multi-task and work under pressure, meet deadlines, and able to navigate a matrix organization to leverage direction and support required. 
  • Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
  • Good presentation skills and ability to interact with internal/external customers.
  • Ability to act with tact and discretion and a sense of humor.  Be resourceful and reliable in the identification of solutions and handling of complex situations.
  • Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based
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