Social Media & Performance Marketing Manager (Malaysia)

Own and optimize social media channels and paid performance campaigns in Malaysia, driving engagement, qualified leads, and measurable ROAS within target budgets.

Key Performance Indicators

• Launch and optimize ad campaigns for growth
• Increase engagement and follower growth steadily
• Improve ROAS and reduce CPA over time
• Develop high-performing content calendars
• Deliver monthly performance reports and insights

Qualifications

• 5+ years social media/performance marketing experience
• Experience managing online ads and performance campaigns
• Based in Malaysia with local market understanding
• FMCG vertical experience preferred
• AI certification preferred (e.g., marketing AI tools)

Additional Information

Remote working arrangement, amazing benefits, medical insurance and a great working culture.

Required Qualifications

• 5+ years social media/performance marketing experience
• Experience managing online ads and performance campaigns
• Based in Malaysia with local market understanding
• FMCG vertical experience preferred
• AI certification preferred (e.g., marketing AI tools)
• Meta/Instagram ads (Ads Manager)
• Google Analytics
• Google Ads/YouTube ads
• Campaign tracking (UTM, pixels)
• Performance reporting dashboards
• AI marketing tools/certifications
• Data-driven decision making
• Creative content ideation
• Cross-functional collaboration
• Stakeholder management