Social Media Campaign Lead (Fashion E-Commerce)

Lead and support a 4–6 person remote social media team to plan, implement, and execute fashion e-commerce social campaigns over four weeks, collaborating with the owner to build a 12-month social strategy and calendar.

Key Performance Indicators

• Launch fashion campaigns aligned to 12-month plan
• Produce weekly content and post schedules
• Optimize posts using engagement and performance insights
• Coordinate team workflows and content approvals
• Deliver a 12-month social media roadmap

Qualifications

• Experience managing social media for fashion or retail brands
• Strong understanding of e-commerce and social KPIs
• Ability to work remotely with clear communication
• Familiarity with scheduling, analytics, and reporting tools
• Comfort collaborating with founders/owners on strategy

Required Qualifications

• Experience managing social media for fashion or retail brands
• Strong understanding of e-commerce and social KPIs
• Ability to work remotely with clear communication
• Familiarity with scheduling, analytics, and reporting tools
• Comfort collaborating with founders/owners on strategy
• Social media analytics (native insights, GA4 as needed)
• Content scheduling tools (e.g., Meta Business Suite)
• Basic graphic/video editing tools
• Campaign tracking and reporting dashboards
• Team coordination and delegation
• Clear written and visual communication
• Creative problem-solving
• Time management and ownership
• Stakeholder management with the owner