Manager – Sales Analyst

Role Overview

We are looking for a highly experienced and strategic Senior Sales Analyst to drive data-led decision-making across international student recruitment markets globally for both higher education and K-12 in Noida. This role will play a critical part in sales planning, forecasting, performance tracking and operational efficiency , while working closely with senior leadership and cross-functional teams.

The ideal candidate will bring deep expertise in sales analytics, CRM systems and international education recruitment , with the ability to translate complex data into clear business insights and actions.

Join our dynamic international education recruitment team driving student intake growth across global campuses .

What will you Do?

1. Sales Reporting & Performance Tracking

• Produce and maintain high-quality reports and dashboards for senior management and regional heads
• Monitor daily sales performance including leads, applications, payments and visa submissions and provide daily reports.
• Ensure accurate tracking of key metrics across brands, regions, and channels

1. Pipeline Analysis & Forecasting

• Analyse the end-to-end sales funnel (Lead → Application → Offer → Payment → Visa → Enrolment)
• Build intake forecasts based on pipeline data, historical trends, visa risks and market inputs
• Segment data by:
• Nationality
• Conversion stages
• Visa risk factors

1. Sales Performance & KPI Management

• Evaluate individual and team performance against defined KPIs (CPL, CPE, L2E, etc.)
• Identify trends, gaps, and opportunities to improve conversion and productivity
• Provide actionable insights to drive sales efficiency and revenue growth

1. CRM & Data Governance

• Act as a key point of contact for CRM-related queries and issue resolution
• Ensure high standards of data accuracy, hygiene and reporting integrity
• Lead initiatives to enhance CRM capabilities and improve reporting frameworks

1. Process Improvement & Automation

• Contribute to the development of automation frameworks using tools like Python
• Identify opportunities to improve operational efficiency and reporting turnaround time
• Drive continuous improvement in data processes and workflows

1. CRO Management & Commission Oversight

• Oversee the end-to-end CRO commission process , including:
• Tracking and validation
• Coordination with finance for timely payouts
• Maintain and update the CRO performance , ensuring call quality and conversion%
• Evaluate team performance via KPIs, identifying trends, gaps, data wastage and improvement opportunities.

1. Cross-Functional Collaboration

• Work closely with:
• Pre-sales, Sales, Visa & Admissions teams
• Digital Marketing teams
• Finance and Operations
• Ensure alignment across teams for seamless execution and reporting consistency

Key Skills & Competencies

• Strong analytical and problem-solving skills with a data-driven mindset
• Advanced proficiency in:
• Microsoft Excel (advanced level)
• Power BI / Tableau (preferred)
• Python for data analysis and automation
• Deep understanding of CRM systems and data management practices
• Ability to translate complex data into clear, actionable business insights
• High attention to detail and accuracy with fast pace and quicker TATs
• Strong stakeholder management experience, including senior leadership
• Excellent communication and presentation skills
• Problem-solving mindset with a focus on continuous improvement and efficiency

Experience & Qualifications

• Experience: 10-15 years in sales analytics/ Business Analytics
• Prior experience in:
• International education / student recruitment (highly preferred)
• High-volume, multi-market sales environments
• Experience working with global teams and multi-country operations

Success Metrics (KPIs)

• Accuracy of sales forecasts and numbers
• Improvement in conversion rates (L2A, L2P, L2E) and CPE%
• Reduction in data discrepancies and reporting errors
• Efficiency in commission processing timelines
• CRM adoption and data quality metrics
• Tracking of the daily lead and business across all channels within Direct Sales (B2C)
• Problem solving ability on the operational side and data tracking

Why This Role Matters

This role will be central to driving visibility, accountability and performance across the direct sales function , enabling leadership to make faster, data-backed decisions and scale international enrolments effectively.