About The Role

In This Role, Your Responsibilities Will Be

Build strong partnerships with stakeholders across Web Strategy, Sales & Marketing, Regional Leadership, IT, and the Data Office.
Collaborate with business leaders to define, prioritize, and implement performance measurement frameworks aligned with global and regional commercial objectives.
Lead the development and execution of the digital measurement strategy and roadmap.
Partner with Web Strategy and Marketing teams to establish KPIs, standardized metric definitions, and success criteria.
Translate business questions into analytical frameworks, data requirements, and executive-ready insights that drive decision-making.
Connect digital engagement to pipeline, opportunities, and revenue through attribution and measurement frameworks.
Analyze digital customer behavior using Adobe Analytics to identify insights and growth opportunities.
Influence business decisions through analytics recommendations that improve digital engagement, conversion, pipeline generation, customer adoption, and revenue outcomes.
Evaluate end-to-end digital funnel performance to identify friction points and recommend improvements across key conversion stages.
Partner with Web Strategy, UX, and Product stakeholders to prioritize and measure initiatives that improve conversion, engagement, customer experience, and pipeline contribution.
Develop measurement approaches that improve visibility into customer journeys across anonymous and authenticated experiences, customer segments, and digital touchpoints.
Develop audience segmentation frameworks and generate insights that inform targeting, personalization, customer experience optimization, and demand generation strategies.
Design and evaluate A/B testing and experimentation strategies to optimize digital performance.
Deliver clear, executive-level insights and recommendations through effective data storytelling.
Design, develop, and maintain scalable dashboards and data products in Adobe Analytics while supporting additional reporting solutions through Power BI and Salesforce CRM Analytics.
Enable self-service analytics through scalable reporting, documentation, and stakeholder education.
Establish and maintain tagging governance standards to ensure complete, accurate, and scalable data collection across digital platforms.
Translate business measurement needs into tracking specifications, data-layer requirements, and tagging strategies in partnership with Web Strategy and IT.
Partner with IT and Data teams to integrate digital analytics, CRM, and marketing data for unified insights.
Identify and mitigate bot traffic and data anomalies to ensure reliable performance measurement.
Implement data validation, quality checks, and documentation standards to ensure trusted, repeatable insights.
Contribute to governance efforts including metadata, lineage, data standards, and analytics DevOps practices.
Establish and promote best practices for digital analytics, experimentation, and data storytelling.
Apply advanced analytics, automation, and emerging AI capabilities to accelerate analysis, improve efficiency, and support better decisions.
Act as a thought leader by introducing new analytical approaches, frameworks, and capabilities that drive commercial impact.

Who You Are

You build partnerships and work collaboratively with others to meet shared objectives. You make sense of complex, high-volume information to effectively solve problems and uncover opportunities. You communicate complex concepts in a clear and compelling manner that inspires confidence and enables action. You anticipate future possibilities and translate emerging trends, technologies, and business needs into innovative solutions that create value for the organization.

For This Role, You Will Need

Experience in digital analytics, web analytics, or related analytical disciplines.
Advanced hands-on experience with Adobe Analytics.
Experience in B2B marketing and digital funnel analysis.
Demonstrated track record of using analytics to influence decisions that improved conversion, engagement, pipeline generation, customer experience, or revenue performance.
Proven ability to connect digital engagement data to pipeline and business outcomes.
Experience with digital attribution models and connecting digital engagement to pipeline and revenue.
Experience integrating digital analytics, CRM, and marketing data sources, including platforms such as Adobe Analytics and Salesforce.
Strong proficiency in business intelligence and visualization tools such as Power BI and Salesforce CRM Analytics.
Strong understanding of web tracking, including tags, cookies, data layers, consent management, and tag management platforms such as Adobe Launch or Google Tag Manager.
Experience identifying and addressing data quality issues, including bot traffic, tracking gaps, and data inconsistencies.
Strong analytical thinking and structured problem-solving skills, including the ability to develop hypotheses, design analyses, and evaluate results.
Experience designing and interpreting A/B testing and experimentation programs.
Strong stakeholder management skills with the ability to align priorities, influence decisions, and build commitment to recommendations.
Ability to communicate technical concepts through executive-ready insights, business recommendations, and effective data storytelling.
Demonstrated ability to build effective cross-functional partnerships.
Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.

Preferred Qualifications That Set You Apart

Five or more years of experience in digital analytics.
Experience with Adobe Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), or similar customer journey and digital experience platforms.
Experience with SQL and enterprise data platforms such as Snowflake, Databricks, or Microsoft Azure, particularly with large-scale customer and behavioral datasets.
Experience developing advanced audience segmentation and customer journey measurement frameworks.
Experience building attribution models and measurement approaches that connect digital engagement to commercial outcomes.
Experience establishing analytics governance standards, tagging strategies, and digital measurement best practices.
Experience applying automation, advanced analytics, or AI-enabled capabilities to improve business performance and analytical efficiency.
Experience supporting global organizations with scalable analytics and reporting capabilities.

Our Culture & Commitment to You

At Emerson, we foster a culture of collaboration, innovation, and continuous improvement. We believe diverse perspectives drive stronger business outcomes and help us better serve our customers, communities, and one another. We are committed to creating an inclusive workplace where every employee feels valued, respected, and empowered to contribute their best work.