Sr. Paid Media Manager

• Sr. Paid Media Manager
• at Octal Philippines Inc.

HybridMakati City, Metro Manila, PhilippinesFull-time

• Posted 2 days ago
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Description

• As a Senior Paid Media Manager, you will lead the strategy, execution, and optimization of
• multi-channel paid media campaigns while managing a team of specialists to deliver
• measurable growth. You will oversee campaign planning, performance analysis, and client
• relationships, ensuring alignment with business objectives. In addition to driving innovation and
• collaboration across departments, you will monitor budgets closely, assess risks of
• overspending, and implement controls to maximize efficiency and return on
• investment—positioning the company and its clients at the forefront of paid media excellence.
• A. Strategic Leadership
• a. Develop and oversee paid media strategies across Facebook, Google, LinkedIn,
• TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
• b. Align paid media initiatives with overall marketing and business objectives,
• ensuring ROI/ROAS targets are consistently met.
• c. Lead media planning and budget allocation to maximize efficiency and
• profitability.
• B. Campaign Management
• a. Direct end-to-end campaign execution: keyword strategy, audience
• segmentation, landing page optimization, ad copywriting, and analytics
• integration.
• b. Monitor KPIs and performance metrics, proactively optimizing campaigns to
• achieve growth targets.
• c. Implement A/B and multivariate testing to continuously improve campaign
• performance.
• C. Analytics & Reporting
• a. Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads,
• TikTok Ads, and other platforms into actionable insights.
• b. Deliver clear, strategic performance reports to leadership and clients,
• highlighting opportunities for growth and efficiency.
• D. Cross-Functional Collaboration
• a. Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps
• teams to ensure cohesive execution of paid media campaigns.
• b. Integrate paid media into the broader marketing mix, driving synergy across
• channels.
• E. Client & Stakeholder Management
• a. Serve as a senior point of contact for clients, managing expectations, presenting
• strategies, and leading pitches.
• b. Communicate campaign progress, OKRs, and strategic recommendations to
• leadership and stakeholders.
• F. Team Development
• a. Mentor and guide junior paid media specialists, ensuring high-quality output and
• professional growth.
• b. Standardize processes, tools, and reporting frameworks to elevate team
• efficiency and consistency.

Requirements

• Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
• Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Proven track record of managing large-scale paid media budgets and delivering measurable business results.
• Project management experience preferred.

Type of Skills and/or LICENSING/CERTIFICATION Required

• Must be knowledgeable in Google Workspace.
• ● Strong professional written and verbal communication skills
• ● Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced
• environment
• ● Driven, passionate, and self-motivated
• ● Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
• ● Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other
• emerging platforms)

● Should have intermediate to expert-level experience in the following

• ○ Google Analytics
• ○ Google Suite
• ○ Google Adwords
• ○ MS Excel/Google Sheets
• ○ Meta Business Suite
• ○ Meta Ads Manager
• ○ Analyzing Data
• ○ A/B Testing
• ● Conversion Rate Optimization (CRO) Techniques
• ● Good understanding of marketing principles
• ● Account Management
• ● People Management
• ● Project Management

Benefits

Paid Sick Leave and Vacation Leave

• ● Paid Bereavement
• ● Maternity & Paternity Leave
• ● Single Parent Leave
• ● Medical / Health Insurance
• ● Paid Holidays
• ● Performance Bonus
• ● Training and Development Opportunities
• ● Career Progression Opportunities
• ● Company Service Awards
• Visit the company's website for more information
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