Paid Media Manager

Paid Media Manager

at Octal Philippines Inc.

HybridMakati City, National Capital Region, PhilippinesFull-time

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Description

I. Summary of Responsibilities - Employment Contract

Strategic Leadership

• Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
• Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
• Lead media planning and budget allocation to maximize efficiency and profitability.

Campaign Management

• Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
• Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
• Implement A/B and multivariate testing to continuously improve campaign performance.

Analytics & Reporting

• Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
• Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.

Cross-Functional Collaboration

• Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.
• Integrate paid media into the broader marketing mix, driving synergy across channels.

Client & Stakeholder Management

• Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.
• Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.

Team Development

• Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
• Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.

Requirements

• I. Minimum Qualifications (Education and Experience)
• ● Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
• ● Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• ● Proven track record of managing large-scale paid media budgets and delivering measurable business results.
• ● Project management experience preferred.

II. Type of Skills and/or LICENSING/CERTIFICATION Required

• ● Must be knowledgeable in Google Workspace.
• ● Strong professional written and verbal communication skills
• ● Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
• ● Driven, passionate, and self-motivated
• ● Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
• ● Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)

● Should have intermediate to expert-level experience in the following

• ○ Google Analytics
• ○ Google Suite
• ○ Google Adwords
• ○ MS Excel/Google Sheets
• ○ Meta Business Suite
• ○ Meta Ads Manager
• ○ Analyzing Data
• ○ A/B Testing
• ● Conversion Rate Optimization (CRO) Techniques
• ● Good understanding of marketing principles
• ● Account Management
• ● People Management
• ● Project Management
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