Lifecycle Marketing Manager

At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America.

LumiQ is proud to be a 2025 Deloitte Fast 50 and Fast 500 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

What You'll Be Responsible For

• Design, build, and launch LumiQ’s automated lifecycle campaigns and multi-channel flows (primarily email, with potential expansion to SMS or in-app messaging) for onboarding, activation, engagement, and reactivation.
• Use and be comfortable with Iterable; setting up advanced customer segmentations, behavioral triggers, list hygiene, and automated workflows.
• Build and manage B2B email nurtures and outbound workflows running in Salesloft to support sales outreach and lead-generation targets.
• Map the user journey across our B2B and B2C audiences to isolate major drop-off points, identifying and prioritizing where to focus the first few high-impact programs.
• Write your own conversion-focused campaign copy and establish a rigorous testing framework (A/B and multivariate testing) for subject lines, send times, and design layouts to optimize open, click, and conversion rates.
• Partner closely with Product and Data teams to define user behavioral triggers based on app-usage patterns, ensuring we get the data pipeline required to feed personalized messaging (accepting that some data gathering will be scrappy and manual at first).
• Help monitor, analyze, and report on campaign performance to leadership. Define what success looks like by tracking core retention metrics (e.g., active usage, trial-to-paid conversions, churn reduction).
• Ensure our email programs adhere to global compliance frameworks (such as CASL and CAN-SPAM) while proactively managing domain health, sender reputation, and bounce rates.
• Document templates, segments, and playbooks as you go so the foundation of the lifecycle program is highly organized and ready to scale with future hires.

Who You Are

• 3–5 years of hands-on experience in lifecycle, retention, CRM, or marketing automation, preferably with a blend of B2B and B2C environments.
• Direct experience building automated workflows in an enterprise ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Klaviyo, or HubSpot). Commitment to mastering Iterable and Salesloft is a must.
• A strong writer who can craft clear, compelling, and brand-aligned copy optimized for different stages of the user lifecycle.
• You are energized by shipping a "Version 1.0" and iterating, rather than waiting for a perfectly defined plan. You thrive when given ownership of a blank canvas.
• Comfortable reading performance metrics, and translating behavior data into targeted audience segments.
• You are resilient when faced with incomplete data or changing processes, and proactive in finding resources and seeking answers.
• Scrappy, highly collaborative, and ready to contribute to a growing foundation.

Preferred

• Experience in B2B SaaS, EdTech, or subscription-based businesses targeting both enterprise buyers and individual end-users.
• Familiarity with basic HTML/CSS for email templates (though not required for coding from scratch).
• Understanding of product analytics tools (e.g., Mixpanel, Amplitude, or Heap) to track customer paths.