Marketing & Business Development Specialist - 002

• Marketing & Business Development Specialist - Open to Caymanians and those without immigration restrictions only.
• Reports to: The CTMH Doctors Hospital Ltd. (“Doctors Hospital” or “DH”) Director of Marketing &

Business Development

• Class: Full-Time (The Employee is required to work as scheduled, including days, nights,
• evenings, weekends.)

Type: Monthly

GENERAL DESCRIPTION

• Reporting to the Director of Marketing & Business Development, the Marketing & Business Development
• Specialist is responsible for assisting to develop, implement and execute all marketing and business
• development plans and activities aligned with the strategic priorities of DH.

PRIMARY ROLE

• The Marketing & Business Development Specialist (M&BDS) assists to identify, plan, direct, and coordinate
• key marketing and business development activities across channels and mediums in alignment with the
• strategic priorities defined by the DH Senior Leadership Team (SLT) and approved by the DH Board of
• Directors. The Marketing & Business Development Specialist will also proactively explore innovative ideas,
• strategies and technologies that will assist in these efforts.
• In addition to creating marketing materials in partnership with the Director of Marketing & Business
• Development, the M&BDS also assists to analyze the competitive landscape on an ongoing basis, results
• and outcomes from each campaign and initiative, and helps to manage the yearly Marketing and Business
• Development annual budget.
• The M&BDS also focuses on customer acquisition, lead generation, and prospect management, and will
• regularly meet with existing and target customers. The M&BDS is responsible for researching business
• referrals, networking and industry opportunities, and digital leads; provide prospective customers with
• tailored opportunities as required, and work with customers to create solutions for their needs as they
• consult throughout the sales process.
• The M&BDS is a self-starting, agile, results-driven, and detail-oriented marketer willing to help drive and
• execute our strategic efforts to increase brand awareness, enhance the customer experience, attract, and
• retain customers, and generate revenue for the hospital.

ESSENTIAL PERSONAL ATTRIBUTES

• Historical track record of success in marketing and business development.
• Comfortable working in a fast-paced, deadline-driven environment.
• Ability to work unpredictable hours, including evenings and weekends.
• Exceptional project management skills, with a keen eye for detail.
• Ability to efficiently gather information, analyze, solve complicated problems, and make decisions.
• Self-directing and agile, with the ability to quickly pivot strategies, as needed.
• Experience with online content marketing, marketing automation, social media development

strategies, email marketing, and other related platforms.

• Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for

learning.

• Passionate and creative.
• Highly proactive and loves to take initiative.
• Team player with superb interpersonal, collaboration and communication skills.
• Creates and maintains customer relationships
• Actively connects and contributes as an empowered member of the team, helping to create

amazing possibilities and future successes!

RESPONSIBILITIES

The duties of the M&BDS include but are not limited to

• Increasing brand awareness and market share by developing and coordinating marketing

strategies, tactics and materials across channels and mediums.

• Assisting to oversee branding, advertising, and promotional campaigns.
• Assisting to develop and implement effective CRM-driven strategies
• Evaluating and optimizing marketing strategies and campaigns.
• Analyzing market trends and the competitive landscape.
• Generating new business leads.
• Preparing and presenting business development opportunities to existing and target customers.
• Assisting with DH Care Centre initiatives as needed.
• Assisting with CRM adoption and implementation.
• Assisting to manage the Marketing and Business Development annual budget.
• Preparing and presenting marketing and business development reports and materials for DH staff

and Management.

• Assisting with the promotion of our brand at CME’s, clinics, community initiatives,

conferences/trade shows and industry-related events.

• Assisting with internal communication efforts, events, and initiatives to help build a positive

culture.

• Assisting with staff training opportunities.
• Keeping informed of marketing strategies and trends.

PARTICIPATION IN COMMITTEE ACTIVITIES

• The employee, as part of his/her job description shall take part in the activities of any committee
• that he/she is assigned by his/her supervisor and is expected to attend all scheduled meetings. The
• employee further agrees to be an active participant in assigned activities related to Doctors
• Hospital attaining and maintaining Joint Commission International (JCI) Accreditation.

QUALIFICATIONS / KNOWLEDGE REQUIREMENTS

• Bachelor of arts degree (or equivalent) and/or marketing, communications, business

administration, or similar.

• At least 3 years post-graduate experience in Marketing and Business Development.
• Additional credentials/certificates in the field
• Ideally SEO-certified
• Professional placement co-op experience – ideally in related fields (brand, marketing,

communications, digital communications, social media)

• Familiar with Adobe products and are able to comfortably navigate: Photoshop, Premiere Pro,

Illustrator

• Strong experience/proficiency with:

• − Competitive analysis and research
• − The development of strategic marketing and BD plans
• − Developing and maintaining strategic content calendars and execution tactics
• − Social media, navigating social platforms
• − Building engaging campaigns tailored to specific platforms and audiences (including in-depth
• knowledge of rich media)
• − Understanding of the digital realm - including User Experience (UX) design, wireframes and
• functionality, SEO, user mapping, and developing user profiles journeys

• Comfort level and experience working with target clients, professionals and C-level executives –

• including the creation of supporting communications, Board presentations and other internal and
• external materials and collateral (content, copywriting and art direction)

• Experience creating project schedules and setting key deadlines and targets, while tracking and

recording status updates in an organized manner

• Able to build community engagement plans that highlight trends, and suggest changes to improve

• and enhance community engagement practices (including experience with strategic sponsorships
• and corporate events)

• Possess excellent research skills and the unique ability to find alternative/innovative resources that

will inform projects at hand

• Experience analyzing the customer journey, building user personas and identifying key

opportunities for further engagement

• Proven ability to build and cultivate partnerships
• Proven ability to confidently offer and implement practical ideas and solutions (strong project

management)

• Preference will be given to candidates with experience working in programming, placemaking and

partnerships

• May require time outside of business hours