Social Media Analyst

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social Media Analyst

Location: Toronto, Ontario

About the role

You’ll help shape how our ice cream brands show up across social, building the data and insights engine behind work that stops scrolls and taps into culture. Working at the intersection of analytics, strategy, and culture, you’ll uncover the trends that inspire content while developing the measurement frameworks that track performance and impact.

You’ll establish and own how success is measured - from building frameworks and benchmarks, to setting up dashboards and social listening tools, to delivering a regular cadence of cultural and performance reporting. This role is focused on connecting what’s happening in culture with how brands respond on social, translating audience behavior, platform shifts, and performance data into insights that inform content, campaigns, and creative direction.

What you will be doing

Deliver frequent audience, category, and social insights to guide brands on social platforms, using data from various sources to understand audience needs, behaviors, and cultural trends

Proactively share insights to inform strategy ideation, content generation, and campaign planning—covering both evergreen and reactive cultural perspectives

Conduct social channel audits, competitor reviews, and comprehensive social insight reporting

Aggregate and mine data from multiple sources to create rich audience segmentation and uncover actionable opportunities

Champion behavioral science approaches where applicable to deepen audience understanding

Build measurement frameworks aligned to strategic objectives, defining benchmarks and targets across brands

Set up and maintain social listening tools to monitor brand health, competitor activity, and emerging trends

Design and manage performance dashboards for real-time and longitudinal insight across owned, earned, and paid social

Set, track, and evaluate KPIs to measure content and campaign effectiveness - including GenAI-powered initiatives

Deliver weekly and monthly performance reports tracking content and campaign effectiveness against KPIs

Produce regular cultural trend reports that surface audience behaviors, cultural movements, and platform shifts relevant to brands

Create ad hoc reports for campaigns, opportunities, and strategic initiatives as needed

Interpret performance data to provide actionable creative and content recommendations

Inform test-and-learn cycles to continuously improve performance

Partner with internal and client teams to ensure insights inform both strategic direction and tactical execution

Translate complex data into compelling narratives that non-technical stakeholders can understand and act on

Champion the adoption of analytics tools and emerging AI capabilities to enhance insight generation and reporting

Leverage AI-driven and predictive modeling tools to enhance performance optimization

What you need to be great in this role

5+ years in social analytics, insights, or performance measurement roles within agency or brand environments

Strong experience building measurement frameworks, setting KPIs, and creating reporting systems

Proficiency with social and audience research platforms (Brandwatch, Sprinklr, GWI, YouGov, Audiense, or equivalent)

Knowledge of performance measurement techniques from social analytics to content testing and media attribution

Proven ability to identify cultural trends, audience behaviors, and platform shifts and translate them into actionable recommendations

Experience working across audience insights, social, and performance teams including paid and influencer marketing

Excellent ability to distill complex data into clear, compelling narratives for non-technical audiences

Strong data visualization skills and confidence presenting insights proactively

Comfortable across social listening, performance analytics, and dashboard platforms

Experience with AI analytics tools and GenAI content evaluation a plus

Familiarity with major LLM platforms desirable

Self-starter who can build cadence and structure around reporting

Thrives in fast-paced, changing environments and balances recurring deliverables with ad hoc requests

Experience with major consumer brands preferred

At the time of this posting, the base salary for this position may range from CAD $85,000.00 to $95,000.00. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one component of OLIVER’s total compensation package.

Req ID: 17113

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Our values shape everything we do

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.