About The Role

Key Responsibilities 1. Sales Ownership - Revenue, Margin & Forecasting § Own the sales function for the interiors vertical § Enforce discounting and scope-accuracy discipline so that what's promised at sale is what's delivered § Build monthly, quarterly & annual forecasting discipline eyeing for accuracy 2. Team Leadership – Building, Grooming & Retaining talent § Build, lead & develop teams across cities and hierarchies § Build a structured capability development framework for teams; addressing a long-standing gap in the industry § Build a culture of fairness, transparency, and process discipline 3. Driving Consultative selling at Scale § Redesign the sales pitch and customer journey around consultative & emotionally intelligent selling § Personally engage with strategic accounts (critical customers) § Continuously pilot new sales approaches, formats, and experiential engagements § Create space within the team for experimentation, run & evaluate pilots honestly & scale what works 4. Funnel performance & Digital Sales Enablement § Build and continuously improve the conversion funnel, with stage-wise ownership § Aim for 100% CRM data hygiene § Drive adoption of tech enabled Sales tools for improved experience & conversions 5. Own Customer Experience § Establish a quarterly feedback loop translating customer objections/feedback § Develop strategies for repeat business. Own VOC (Voice of Customer) process § Develop differentiated GTM and promotional strategies for different type of projects § Partner with Marketing on campaigns, offers & co-create project wise marketing plans to drive footfall and conversions 6. Build for Scale: Market Resilience & Cyclical Navigation § Build playbooks for sustaining performance during low-sentiment periods § Architect and scale new value-added category lines as a lever for AOV expansion and revenue diversification 7. Competitive & Cross-Industry Benchmarking § Maintain ongoing competitive intelligence on direct interiors competitors § Actively study and adapt best practices from cross-industry Experience & Qualifications 14+ years of dedicated experience in the home interiors / furniture / real estate-adjacent industry , with strong working knowledge of interior products, materials, project execution dynamics, Lifestyle trends and customer expectations Total work experience of approximately 15+ years , with significant time in a sales leadership capacity carrying full function accountability Proven experience of leading sales teams of 20 ~ 40 members across multiple levels Demonstrated track record of grooming & developing a winning team Strong analytical orientation - comfortable with funnel data, conversion analytics, cohort analysis, and translating data into action Experience working across both premium and affordable project segments Exposure to or genuine curiosity about luxury/consultative selling models from other industries will be a strong plus