Campaign Specialist (Retail, AU, Hybrid)

Key Areas of accountability

Key Result Areas

Deliverables/ Accountabilities

Campaign

Coordination &

Briefing

• Translate campaign briefs into executable workflows and technical requirements
• Define campaign objectives, audience logic, offer constructs, and timelines
• Ensure campaign requirements are clear, feasible, and aligned with business goals
• Take the campaign to Flybuys Governance forum for approval

Targeting &

Segmentation

Setup

• Build and validate campaign targeting logic (Adobe Campaign), including complex segmentation rules and exclusions
• Ensure compliance with data privacy, opt-outs, and targeting guidelines
• Coordinate approvals for audience segmentation and sizing

Campaign execution

• Develop and implement personalized email campaigns using Braze, including:

• o Writing and maintaining custom HTML/CSS for email templates
• o Applying Liquid logic for dynamic content blocks, conditional rendering, and personalization
• o Building reusable and scalable modular templates to support campaign efficiency and consistency

• Integrate creative assets, copy, and offer constructs into Braze campaigns, ensuring alignment with campaign briefs and brand guidelines
• Configure campaign workflows, triggers, and delivery settings within Braze to support lifecycle and one-off campaigns
• Collaborate with the Creative Studio to translate design concepts into responsive, code-based email templates
• Conduct comprehensive QA testing across multiple devices and email clients to validate rendering, content accuracy, audience logic, and tracking parameters
• Coordinate test sends and final stakeholder approvals, ensuring all legal, brand, and technical requirements are met prior to launch

Campaign reporting and optimization

• Schedule and launch campaigns, ensuring deliverability and send-time requirements are met
• Monitor campaign and flag any delivery or tracking issues
• Work with internal teams to resolve campaign related issues

Knowledge, Skills & Experience

Knowledge / Skills/Experience and Qualifications

Skills & Experience

• Proficiency in Braze, including:

o Coding emails using HTML/CSS and Liquid script

o Implement dynamic content, personalisation and conditional logics

o Building and maintaining modular, reusable templates to support scalable campaign execution, ensuring cross compatibility on various email clients such as Outlook, Apple Mail; devices such as iOS, Android; and webmail such as Gmail and Outlook Mail

o Configuring campaign workflows, triggers, and delivery logic within Braze

• Build email campaigns and content
• Support BAU email development for complex campaigns and journeys
• Expert in email testing tools (e.g. Litmus, Email on Acid)
• Experience in lifecycle campaigns and journey building
• Experience with Adobe Campaign (desirable)
• Proven ability to execute QA processes, including rendering validation across devices, audience logic testing, and tracking setup

Competencies

• Set up and deploy campaigns and automated journeys in Braze
• Use segmentation, triggers, and audience logic to personalise messages
• Test, QA, and optimise campaign performance across devices and inboxes
• Ability to manage multiple campaigns with competing deadlines

Behaviors

• Attention to details and process discipline
• Strong organisation and coordination skills
• Proactive
• Ability to work with occasional ambiguity
• Problem solving
• Team orientated