Manager - Product Advisory

Define your future at HL Bank Singapore

Key Responsibilities

1. Client-Facing Product Advisory & Revenue Outcomes

• Act as a senior client-facing product specialist, supporting UHNW/HNW client engagements alongside Relationship Managers and Investment Counsellors. · Participate in client meetings, portfolio reviews, and investment discussions to provide deep product expertise and solution structuring. · Drive product-related revenue, penetration, and solutioning outcomes across asset classes (Funds, Structured Products, Fixed Income, FX, Alternatives, Equity).
• Partner closely with Relationship Managers and Investment Counsellors to structure, position, and execute investment solutions for UHNW/HNW clients.
• Provide senior-level product expertise and market insights to support complex client engagements.
• Ensure high standards of sales quality, suitability, and sustainability of outcomes.

1. Product Management Collaboration & Regional Alignment (Malaysia)

• Act as the primary Singapore front-office interface with the Malaysia-based Product Management team.
• Provide structured , client driven input on:

• o Product gaps and client demand trends in Singapore
• o Commercial viability and pricing considerations
• o Competitive benchmarking and market practices

• Collaborate closely with Malaysia Product Management on product strategy, shelf construction, and prioritisation.
• Ensure alignment between Singapore client needs and regional product roadmaps.

1. Product Onboarding & Governance

• Lead and coordinate new product onboarding for Singapore, working closely with the Malaysia Product Management team and local control functions.
• Partner with Risk, Compliance, Legal, Operations, and Technology to ensure:

• o Robust product due diligence and approval documentation
• o Clear Target Market Assessment (TMA) and suitability frameworks
• o Accurate disclosures and client documentation
• o Operational readiness and system enablement

• Support periodic product reviews, re-approvals, and issue remediation in collaboration with Malaysia stakeholders.

1. Upskilling & Capability Building – Malaysia Product Team

• Support the capability development of the Malaysia-based Product Management team, with a focus on:

• o Singapore private banking market practices and client expectations
• o Front-office product positioning and advisory considerations
• o MAS regulatory and suitability requirements (where relevant)

• Contribute to the development of training materials, playbooks, and best-practice frameworks.
• Participate in regional workshops, knowledge-sharing sessions, and product deep-dives.
• Act as a mentor and subject-matter resource to selected team members in Malaysia.

1. Stakeholder Management & Governance Committees

• Represent Product Advisory in product, risk, and governance forums as a senior subject-matter expert.
• Provide balanced, data-driven recommendations on product approvals, enhancements, restrictions, or suspensions.
• Act as a key escalation point for product-related matters across Singapore and Malaysia.

1. Market Enablement, Training & Thought Leadership

• Deliver product and market training to Relationship Managers and junior Product Advisors in Singapore.
• Translate complex investment strategies into clear, client-ready messaging.
• Support the development of sales tools, pitch materials, and internal product communications.
• Contribute to market thought leadership and internal investment discussions.

Key Requirements

Experience & Qualifications

• 10–15 years of experience in private banking, wealth management, or investment advisory. · Proven client-facing experience with UHNW/HNW clients, either directly or in a senior product-advisory capacity. · Strong track record in product advisory with measurable commercial outcomes. · Hands-on experience working with regional product management teams and cross-border stakeholders. · Solid exposure to product onboarding and governance within a MAS-regulated environment. · Bachelor’s degree in Finance, Economics, or related discipline; CFA / CAIA / MBA preferred.

Technical & Professional Skills

• Deep understanding of multi-asset investment products and private-bank client needs. · Strong knowledge of MAS regulations, product governance, and suitability frameworks. · Ability to articulate complex products clearly to sophisticated clients. · Excellent stakeholder-management, presentation, and influencing skills.

Personal Attributes

• Senior, credible advisor with strong professional judgment and client presence. · Comfortable engaging directly with clients and senior private bankers. · Collaborative and culturally aware, with experience working across Singapore–Malaysia teams. · Commercially minded while maintaining strong risk and conduct discipline.

Success Measures

• Achievement of product-related revenue and penetration objectives
• Quality and sustainability of client advisory outcomes
• Client feedback and engagement effectiveness
• Effectiveness of collaboration with Malaysia Product Management
• Timeliness and quality of product onboarding and governance

About HL Bank Singapore

HL Bank Singapore is the Singapore branch of Hong Leong Bank, a premier regional financial services leader headquartered in Malaysia with a rich heritage of over 120 years. Listed on Bursa Malaysia and a key member of the extensive Hong Leong Group, we operate a robust network of approximately 250 branches across Malaysia, with a strategic regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

As a Full Bank in Singapore, we serve as a vital hub for the Group’s regional ambitions. A cornerstone of this strategy is our sophisticated "advisory-first" wealth proposition through HLB Private Bank and HLB Priority . By combining our deep Asian market roots with a landmark strategic alliance with Swiss private bank Lombard Odier, we provide world-class wealth architecture and bespoke solutions for our clients.

Beyond our wealth focus, we deliver excellence through four core business pillars: Business & Corporate Banking, Personal Financial Services, Private Wealth Management, and Global Markets . This "Integrated Approach" allows our talent to collaborate seamlessly across segments, ensuring we effectively meet the multifaceted needs of high-net-worth individuals, business founders, and corporate enterprises alike.

At HL Bank Singapore, our people are central to our success, and as a recognized Human Capital Partner (HCP) by TAFEP, we are committed to progressive workplace practices and your professional development. We seek digitally inclined, customer-centric performers who thrive in a technology-focused environment, where we empower our teams with AI-enhanced tools and next-generation platforms to lead the industry. As part of a large, diversified conglomerate, we offer unrivaled opportunities to explore new grounds and build a challenging career path within a rapidly expanding regional landscape. Join us to be part of a proven value-creation story and shape the future of your own story at HL Bank Singapore.