PR Marketing Intern

MAIN TASKS AND RESPONSIBILITIES 

SEEDING & PRESS RELEASE 

• Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlain’s awareness. Executing all seeding deliverables for new launches, campaigns/ festivals with internal PR team for Local Market. 
• Ensure all seeding quantities and inventories are available in a timely manner. 
• Adapt and disseminate Press Releases, pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.  
• Support retailers communication in regards to new assets, creatives request and information on short copywriting (when needed). 

 

EVENT MANAGEMENT 

• Source, plan and liaise with third party suppliers (i.e. floral, F&B, activity vendors) for the execution of PR events. 
• Manage the preparation of logistic arrangement for PR events including set-up, gifts arrangement with AOG (Art of Gifting), RSVP list and follow-up post-event contacts. 
• Assist in planning, coordinating, executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium). 
• Organize media / KOL interviews with internal spokespersons in HQ 

 

ADMIN SUPPORT AND MONTHLY REPORTS 

• Monitor media coverages for every activation. 
• Submit monthly PR clippings and weekly newsletter to regional  
• Weekly internal report to measure effectiveness of media/ KOL engaged, organic coverage, gift tracking. 
• Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand. 
• Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches) 
• Admin support: Ensure smooth delivery for seeding, arrange meetings with key KOL and Media, support internal marketing team with proper documentation for any inventory orders/ gift tracking, events flow and rundown, extra support in events when needed. 

QUALIFICATIONS 

• Internship Duration: Sept – Dec 2026 or longer on full-time basis 
• University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of PR and Marketing. 
• Appreciate and explore creativity in the world of luxury universe. 
• Possess teamwork, independent, high-motivated and high-performing in tight deadlines. 
• See the positive light in any situation, be a motivator and able to speak for the brand.