About The Role

ABOUT THE ROLE

This is a full ownership role for a data-driven content marketer ready to define how US businesses discover and trust an AI-powered communication platform built for SMEs. You'll shape voice and messaging across every stage of the customer journey — from paid ads to organic social — working end-to-end alongside a fast-moving, ambitious team.

WHAT YOU'LL DO

Own content marketing strategy for the US market end-to-end.
Define and maintain brand voice across the full customer journey, including performance ads, landing pages, organic content, and product messaging.
Write and optimize website and landing page copy specifically tuned for a US audience.
Produce high-performing copy for paid channels including Meta, Google, and LinkedIn.
Script ad creatives for video platforms (e.g., YouTube) and paid social.
Create and execute organic content strategies across relevant social platforms.
Collaborate with creators, customers, and influencers to produce authentic content.
Run A/B tests and leverage performance insights and user research to continuously improve messaging.
Contribute to product positioning and go-to-market messaging.

WHAT WE'RE LOOKING FOR

4+ years of experience in Content Marketing, Copywriting, or Growth Marketing.
Proven background in B2B SaaS or a fast-growing software environment.
Native or C2-level English proficiency with a strong command of US audience tone and nuance.
Solid grasp of performance marketing principles and conversion-focused copywriting.
Hands-on experience with analytics and A/B testing to drive content improvements.
Experience scripting video ad creatives and executing paid social campaigns.
Track record building and executing organic social content strategies.
Comfort working autonomously with high ownership in a fast-paced startup environment.
Experience collaborating with influencers, creators, or customers to develop content is a plus.
Exposure to user research and product positioning or go-to-market work is a plus.