Performance Creative Manager

• We are a social-first creative agency working with fast-growing DTC, CPG, wellness, and supplement brands across the U.S. and Canada.
• We produce high volumes of performance-driven ad creatives,UGC, studio shoots, static ads, and motion graphics—for paid social. Our competitive edge is creative output at scale.
• This role exists to make that output smarter, faster, and more effective.

Why This Role Exists

We already have

• Creative Strategists writing briefs
• Creator Coordinators managing creators
• Creative Directors reviewing work
• Editors producing assets
• What we need is someone to close the loop after ads go live.

Your role is to

• Analyze live ad performance
• Identify what’s actually working and why
• Translate data into clear creative direction
• Feed insights back to Creative Strategists
• This is not a media buying role.
• This is a creative intelligence role.

What You’ll Be Responsible For

Creative Performance Analysis

• Review ad performance across Meta and TikTok
• Analyze creative performance by asset, hook, format, and messaging
• Identify winning and losing creative patterns
• Understand when data is meaningful vs. too early to act

Insight Generation

• Break down why certain ads succeed or fail
• Spot creative trends across multiple accounts
• Separate signal from noise
• Document learnings clearly in Notion

Creative Feedback Loop

• Deliver actionable feedback to Creative Strategists
• Recommend specific creative iterations (what to change next)
• Help prioritize which concepts should be scaled or killed
• Bridge performance data with creative execution

Collaboration

• Work closely with Creative Strategists, Creative Director, and Media Buyers
• Participate in weekly or bi-weekly performance reviews
• Ask smart questions and challenge assumptions

What Success Looks Like

After 60–90 days

• Strategists rely on your insights to guide iterations
• Creative decisions are data-informed, not gut-driven
• Iteration cycles become faster and more focused
• Fewer wasted creatives and more repeatable wins

Nice to Have

• TikTok Ads experience
• Experience working with DTC or CPG brands
• Experience with AI-assisted creative analysis
• Experience collaborating with creative teams
• Experience documenting insights, frameworks, or playbooks

This Role Is NOT

• A media buyer role
• A reporting or dashboard role
• A content creator role
• A social media manager role
• If you enjoy optimization, budgets, or audiences more than creative analysis, this role is not a fit.

Tools You’ll Use

Meta Ads Manager

Motionapp.com

TikTok Ads

Notion

Slack

Google Sheets

Requirements

• 3+ years of hands-on paid social experience
• Strong experience with Meta Ads Manager
• Experience analyzing creative performance at scale
• Clear understanding of paid social learning phases
• Ability to explain why ads perform the way they do
• Strong written English communication skills
• Comfort working independently in a fast-moving agency environment
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