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e-Commerce Manager
Shell Infotech · Remote, Singapore
About The Role
A leading company in the lifestyle and sporting industry is seeking a full-time E-Commerce Manager.
Job Description
Job Description
- Maximise revenue and ensure annual e-commerce financial targets are met
- Set the strategic directions, oversee and coordinate all e-commerce activity
- Develop e-commerce product and pricing strategies; balancing business objectives
- and customer satisfaction
- Stay connected to industry standards and competitors within the e-commerce capacity
- through conferences, bench marking activities, webinars, and collaboration with other
- partners
- Evaluate the current e-commerce platform, conduct an analysis of potential
- alternatives and manage the change of platform if needed
- Identify opportunities for site improvements to include usability, AB testing, response
- time, etc.
- Ensure a best in class UI and UX experience to the customer
- Manage various brands and brand suppliers for product expansion
- Develop and execute campaigns/promotions, and manage launch plans and releases
- of new products
- Implement cross-marketing programs together with brick and mortar retailers / partners
- Establish, track, and measure business metrics of success such as web traffic,
- abandon rate, conversion, cost per click dollar, average order size and daily run rate
- Oversee operational processes which involves logistics, warehousing and fulfilment
- Identify opportunities to leverage new technologies to improve processes and develop
- repeatable processes
- Oversee the recruitment and the management of the e-commerce team
Requirements
- Working knowledge of ERP/CRM web based systems is a must
- Strong analytical skills
- Sound, up-to-date working knowledge in Google Analytics, AB Testing products,
- SEM including SEO, Emailing products like Mailchimp, etc.
- Ability to directly lead and develop a small business unit and manage growth
- Ability to develop strategy and manage its implementation
- Customer focus and the ability to look at operations from the customer’s perspective
- Knowledge and working experience of Social Media, digital online marketing
- channels and other online campaigns platform
- Excellent command of English language (spoken & written)
- Basic knowledge of the bicycle industry is a nice to have
Qualifications
- Any business degree or diploma but more importantly a good track record of managing a similar business.
- Additional CMS skills, certs in Digital Marketing, Google courses etc would be seen as an advantage.
Additional Information
- EA Licence No. 11C4878
- EA Personnel Reg No. R1330870
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