Lifecycle Data Analyst

At Open Universities Australia (OUA), we believe quality education should be accessible to everyone.

For more than 30 years, we’ve helped over 400,000 students take their next step. Often during some of the most important moments of their lives. Every experience we create, conversation we have and decision we make helps open new doors for learners across Australia.

When we do our best work, we help change lives every day.

Our values guide how we work together. We act for our customers, care for each other and focus on continuous improvement. We are proud of our friendly, curious and inclusive culture where people are trusted, supported and encouraged to grow.

Job Description

18-month max term contract

Hybrid working model (Melbourne-based, 3 days from home)

Play a key role in modernising OUA’s marketing data and audience strategy

We’re looking for a Lifecycle Data Analyst to power how we target, engage and convert students through data.

This role sits at the intersection of marketing, data, and platforms; owning the audience logic that underpins lifecycle campaigns across channels. You’ll ensure the right people are targeted, with the right rules, using data that is accurate, reusable, and scalable.

A key part of the role is helping OUA transition toward a modern data ecosystem, where audience logic is defined in core data systems rather than locked inside marketing tools.

What you’ll be doing

Define and build reusable audience segments that translate marketing needs into clear, structured data logic

Create and validate activation-ready audiences in Salesforce Marketing Cloud (SFMC), ensuring accuracy, compliance, and consistency

Ensure and maintain high data quality through governance, documentation, and validation practices

Design and transition segmentation logic into core data systems to improve scalability and reduce platform dependency

Deliver and surface reporting and insights that enable teams to make faster, data-driven decisions

What you’ll bring

Experience working with SFMC or similar marketing automation platforms

Strong SQL skills with a focus on maintainability and validation

Experience building audiences/segments for lifecycle or CRM marketing

A strong data quality mindset (QA, reconciliation, documentation)

Ability to translate business needs into clear data logic

Experience working with data warehouses or integration layers

Strong stakeholder skills across marketing, data, and external partners

Why you’ll love working at OUA

OUA is a not-for-profit organisation with a strong people-first mindset. We offer meaningful work that changes lives while supporting the wellbeing, growth and belonging of our team. When you join OUA, you become part of a supportive and inclusive environment where your ideas are valued and your development matters. Here are some of the benefits you’ll enjoy:

Flexibility and ways of working

Hybrid working with three days working from home

Workation leave, giving you the option to work from anywhere for up to 10 days each year

Leave that supports you

12 weeks paid parental leave for primary carers, regardless of gender

Additional purchased leave to support greater flexibility

Menstrual and menopausal wellbeing leave with up to six additional paid days each year

Inclusive leave to celebrate cultural or personal events

Health and Wellbeing

Discounted gym memberships and health insurance

Annual flu vaccinations

A paid Calm subscription to support your wellbeing

Learning, growth and financial benefits

Subsidised study opportunities and study leave

Learning and professional development opportunities

How to apply

OUA is committed to building a diverse and inclusive workplace. Our marketplace is for everyone - and so is our team.

We welcome applicants from all backgrounds and lived experiences. Even if you don’t meet every requirement, we encourage you to apply. You may bring strengths and perspectives we haven’t yet considered.