About The Role

# GTM Head
> Weekday AI · Bengaluru, India · Full-time · Posted 2026-08-24
**Salary:** INR 6,000,000–15,000,000
**Workplace:** on_site
**Department:** Weekday's Client via platform
## Description
**This role is for one of Weekday’s clients
Salary range: Rs 6000000 - Rs 15000000 (ie INR 60 - 150 LPA)**
Min Experience: 6+ years

Location: Bengaluru, Karnataka

JobType: full-time

We are looking for an experienced and results-driven **GTM Head** to lead our go-to-market strategy, strengthen our brand presence, and drive sustainable business growth. The ideal candidate will have **6–18 years of experience** across marketing, brand building, performance marketing, and growth strategy, with a strong understanding of how to translate business objectives into impactful marketing initiatives.

As the GTM Head, you will own the end-to-end go-to-market function, working closely with leadership, sales, product, and other cross-functional teams to identify growth opportunities, define target audiences, develop positioning, and execute campaigns that drive awareness, acquisition, engagement, and revenue.

## Requirements

### Key Responsibilities

Develop and own the overall **go-to-market strategy** aligned with the company's business objectives, growth plans, and target markets.
Build and execute integrated marketing strategies across digital, offline, content, partnerships, events, and other relevant channels.
Define and strengthen the company's **brand positioning, messaging, identity, and market differentiation**.
Lead **performance marketing** initiatives across channels such as Google, Meta, LinkedIn, programmatic platforms, and other relevant acquisition channels.
Own marketing budgets, campaign planning, forecasting, and allocation of resources to maximize ROI.
Develop customer acquisition and growth strategies across different stages of the funnel.
Partner with sales and business development teams to improve lead generation, conversion, pipeline contribution, and overall GTM effectiveness.
Use market research, customer insights, competitor analysis, and performance data to identify new opportunities.
Establish and monitor key marketing and business metrics, including CAC, LTV, ROAS, conversion rates, pipeline contribution, and revenue impact.
Lead the development of high-quality marketing campaigns, content, communications, and brand initiatives.
Build and manage relationships with external agencies, creative partners, media partners, and other marketing vendors.
Collaborate closely with product and leadership teams on product launches, market expansion, positioning, and pricing communication.
Build and mentor high-performing marketing and growth teams while establishing clear goals, processes, and accountability.

### Must-Have Skills

Strong expertise in **Marketing**
Proven experience in **Brand Strategy and Brand Building**
Deep understanding of **Performance Marketing**
Strong knowledge of GTM strategy, customer acquisition, and growth marketing
Experience managing marketing budgets and measuring ROI
Strong analytical and data-driven decision-making skills
Excellent understanding of digital marketing channels and marketing technology
Strong leadership, communication, stakeholder management, and team-building skills

### Experience & Qualifications

**6–18 years of relevant experience** in marketing, growth, brand, performance marketing, or GTM leadership roles.
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field is preferred.
Demonstrated track record of building brands, scaling acquisition, and delivering measurable business outcomes.
Experience in a high-growth, technology-driven, consumer, SaaS, or startup environment will be an advantage.

### What Success Looks Like

Success in this role will be measured by the ability to build a strong and differentiated brand, create scalable acquisition channels, improve marketing efficiency, expand market presence, and establish marketing as a significant contributor to business growth and revenue.

## Apply

[Apply at Weekday AI](https://apply.workable.com/weekday-1/j/D83A3D9BF5/apply)

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