Marketing Director

Overview

Motion Ventures is shaping the future of global trade and maritime innovation. We’re building a category-defining venture platform that unites founders, industry leaders, and investors to accelerate the sector’s digital and sustainable transformation.

We’re looking for a strategic marketing leader to build and own Motion’s full marketing function — defining our positioning, building systems around our ideal customer profiles (ICPs), and turning our brand into a magnet for world-class founders and strategic partners.

This role is both strategic and architectural: setting direction, designing infrastructure, and assembling the right mix of talent and agencies to execute with precision. You will combine brand storytelling with data-driven experimentation to build a compounding marketing engine, not one-off campaigns.

Key Responsibilities

Brand Architecture & Positioning

• ● Define and own Motion Ventures’ brand positioning across all channels — establishing us as the reference point for innovation in maritime and supply chain technology.
• ● Build a premium B2B brand that conveys authority, exclusivity, and long-term trust.
• ● Develop narrative frameworks, brand systems, and playbooks that scale across portfolio companies and partnerships.

Strategic Marketing & Funnel Design

● Define and refine Motion’s ideal customer profiles (ICPs) across founders (by stage, vertical, and geography), corporate partners (by function and seniority), and investors.

● Build multi-channel funnels that move each segment from awareness → trust → engagement → conversion.

● Connect all brand assets — content, events, media, partnerships — into a cohesive system driving founder acquisition and ecosystem engagement.

● Translate brand equity into measurable pipeline growth through structured marketing infrastructure (CRM, analytics, content systems).

● Create and own a marketing KPI framework for each ICP (e.g. awareness, engagement, retention, qualified leads, conversion rates), with clear monthly and quarterly targets and MoM tracking.

● Design and maintain a campaign roadmap (e.g. Maritime Week, flagship reports, portfolio launches) that compounds over time rather than one-off activities.

● Run structured experimentation across key campaigns (especially EDM and digital campaigns around maritime week and major events), including A/B testing of subject lines, content formats, audiences, and calls-to-action. Use data-driven insights to identify opportunities and continuously improve performance.

Content, Communications & Media

● Oversee thought leadership, content strategy, and social channels to deepen Motion’s narrative influence.

● Own and orchestrate core content channels, including

• ○ LinkedIn (firm, founder, and portfolio narratives)
• ○ Newsletters and EDMs (including event-driven and thematic campaigns)
• ○ Short-form video and founder spotlight series
• ○ Long-form thesis content (sector deep-dives, ecosystem reports) and, where relevant, podcast or interview formats
• ● Manage PR, media partnerships, and high-impact storytelling moments (founder features, ecosystem reports, launches).
• ● Use portfolio milestones, events, and partnerships to reinforce Motion’s position at the centre of the ecosystem.

Leadership & Systems Building

• ● Build and lead Motion’s marketing team, agency relationships, and creative ecosystem.
• ● Develop scalable marketing operations, reporting, and attribution frameworks.
• ● Set up and maintain dashboards and reporting rhythms that give the investment and platform teams clear visibility into campaign performance and pipeline impact.
• ● Partner with the investment and platform teams to align marketing outcomes with fund goals — from founder sourcing to LP engagement.

Qualifications

• ● 5+ years’ experience in B2B marketing, brand strategy, or growth — ideally within venture, tech, or industrial innovation sectors.
• ● Proven ability to build premium B2B brands where trust, authority, and thought leadership drive dealflow.
• ● Strong grasp of ICP development, strategic positioning, and funnel design in complex stakeholder environments.
• ● Excellent storytelling instincts — able to turn technical or niche subjects into compelling narratives.
• ● Experience building or managing cross-functional teams and agency networks.
• ● Analytical rigour and operational discipline; comfortable designing marketing systems and metrics from the ground up.
• ● Demonstrated experience using data and experimentation (including A/B testing of EDM/email and digital campaigns) to optimise performance and inform strategy.
• ● Curiosity for frontier sectors — logistics, energy, supply chain, maritime, or sustainability — and how innovation transforms legacy industries.