Sales Development Representative

• *** NOTE: Not accepting applicants who need Visa sponsorship to work in Malaysia. ***
• Business Development Representative (BDR) – Malaysia

The Role

Anchanto Malaysia is seeking a proactive, organized, and creative Business Development Representative (BDR) who will manage full-funnel outreach —from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a non-closing role focused on activating opportunities and driving commercial visibility in the Malaysia market.

The ideal candidate

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• Is structured in prospecting and confident in collaborating with sales, marketing, and channel teams .
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• Has strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology .
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• Possesses excellent communication and prospecting skills .

Key Responsibilities

1. Sales Development (Inbound & Outbound)

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• Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).
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• Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).
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• Apply ENCHANT Methodology based on Challenger Sale, and BANT qualification framework .
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• Book meetings with qualified decision-makers and warm leads for sales.
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• Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent) .

1. Event & Campaign Activation

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• Identify relevant industry events and coordinate with the sales team for participation.
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• Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).
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• Collaborate with industry bodies to co-host events or distribute EDMs.

1. Marketing Coordination

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• Work with the marketing team to align campaigns with target accounts and outbound efforts.
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• Help localize global marketing content for Malaysia (emails, landing pages, collaterals).
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• Track performance of local paid campaigns and provide feedback to improve lead quality.
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• Own feedback on content for landing pages, digital campaigns, and local website branding.

1. Market Intelligence & Lead Research

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• Research and enrich contact lists for prospecting (decision-makers, partners).
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• Monitor competitor activity and trends across eCommerce, retail, and logistics.
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• Share insights with commercial and marketing teams to inform positioning.

1. Collaboration & Reporting

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• Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.
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• Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.

Qualifications

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• 4+ years of experience in Sales Development, Business Development, or a similar role (preferably in B2B SaaS, eCommerce, logistics, or supply chain technology).
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• Proven experience with lead generation, outbound prospecting, and cold calling .
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• Strong understanding of CRM tools and lead management processes .
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Clear evidence of results in

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• Outbound prospecting
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• Designing sequences
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• Writing short/medium-form content
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• Using LinkedIn and social media for business development
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• Excellent verbal and written communication skills .
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• Ability to work independently and manage multiple tasks effectively.
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• Strong analytical skills with ability to assess sales data and improve outreach strategies.
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• Experience in handling objections and qualifying leads for software solutions is a plus.

Key Performance Indicators (KPIs)

• Lead Generation & Sales Development
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Meetings Booked (Irrespective of Channel)

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• Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).
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Lead Qualification Rate (Inbound/Outbound)

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• Percentage of leads qualified and moved to opportunity stage.
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Outbound Activity Volume

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• Number of sequences, outbound emails, LinkedIn messages, and cold calls made.
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Meeting Conversion Rate

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• Ratio of MQLs/SQLs successfully converted into meetings.
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• CRM Hygiene & Data Accuracy
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• Consistency and accuracy of updates and tracking in CRM (notes, tags, statuses).
• Marketing & Campaign Coordination
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Event-Driven Lead Generation

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• Number of leads sourced or engaged through events, webinars, or partner activations.
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Event Participation ROI

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• Number of meetings, MQLs, or SQLs generated per event (tracked against each activation).