Category Specialist

Thrive with B.TECH on a Journey that defines the essence of your professional evolution through Stability and Security, Continuous Development and Growth, a well-established Prominent Organization, and a Culture of Innovation and Creativity.

Join us on this exciting journey of growth and innovation!

About the Job

We are seeking a proactive and analytical Category Specialist to join our dynamic team and drive category growth through effective sourcing strategies, merchandising, and strong vendor management, while leveraging market insights and cross-functional collaboration to enhance overall performance.

Responsibilities

• Support the development and execution of the category strategy in alignment with B.TECH’s overall business objectives.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for category growth.
• Collaborate with cross-functional teams including Marketing, Sales, and Supply Chain to ensure smooth product lifecycle management from launch to phase-out.
• Assist in defining product requirements, specifications, and positioning to meet customer needs and strengthen market competitiveness.
• Coordinate with vendors to support negotiations, product availability, and promotional planning.
• Monitor product performance, sales, and profitability, providing data-driven insights and recommendations to optimize the product portfolio.
• Support the execution of marketing campaigns and promotional activities to drive awareness and sales performance.
• Provide product knowledge and category insights to sales teams to enhance in-store and online performance.

Requirements

• Bachelor's degree in Business, Marketing, or a related field
• 1-3 years of experience in category management, merchandising, or a similar role.
• Strong analytical and problem-solving skills
• Excellent communication and organizational capabilities
• A passion for retail and understanding of market trends

Benefits

Discover the benefits of joining B.TECH: More than just a job

Comprehensive health and life insurance

Professional development and training opportunities for advancement and career growth

Employee discounts and wellness programs

High performance and rewarding culture

Visit website

B.TECH is a popular omnichannel retailer for consumer electronics and home appliances in Egypt, with over 152 stores nationwide. They offer unique financing options to make purchasing easier and more affordable for customers, including Mini-cash which allows customers to pay in affordable monthly installments. B.TECH also has a customer-centric ethos and offers personalized customer care for all customers, whether personal shoppers or large organizations. They have a digital wholesale platform called Deel Platform that serves small traders and traditional stores. B.TECH holds a solid portfolio of commercial brands, including their private label Ultra brand and well-known global brands. Additionally, they have an advertising network, B.TECH Ads MENA region, with over 1000 AI-driven digital screens in their stores across Egypt. Finally, B.TECH launched b_labs, a transformation and digitization arm, to spearhead tech innovation and achieve their goal of becoming the leading omnichannel platform for consumer electronics and appliances in Egypt.