E-commerce Business Director

FBCO, a leading firm in the accounting industry, is seeking an experienced and dynamic E-commerce Business Director to lead and expand our online business operations. This role is ideal for a strategic thinker with a deep understanding of e-commerce platforms, digital marketing, and financial services. The successful candidate will drive FBCO's e-commerce growth by developing and implementing innovative strategies that align with our company’s mission to deliver exceptional accounting services. The E-commerce Business Director will oversee the entire online business lifecycle, from customer acquisition and retention to optimizing digital sales channels. This position requires a leader who can collaborate across various departments, including marketing, technology, finance, and customer service, to ensure seamless integration and enhanced customer experiences. The candidate will also analyze market trends, identify growth opportunities, and utilize data-driven decision-making to accelerate revenue growth. If you are passionate about leveraging e-commerce to transform accounting services and have a proven track record of driving business success in an online environment, FBCO offers a rewarding and challenging opportunity to make a significant impact in the industry.

Responsibilities

• Develop and execute comprehensive e-commerce strategies to grow FBCO’s online presence and revenue.
• Lead cross-functional teams including marketing, IT, and customer service to enhance the digital customer journey.
• Analyze market trends and competitor activities to identify and capitalize on new business opportunities.
• Manage budgeting, forecasting, and financial performance of the e-commerce division.
• Optimize online sales funnels, user experience, and conversion rates through data-driven insights.
• Collaborate with product and service teams to ensure seamless integration of accounting solutions online.
• Establish key performance indicators (KPIs) and monitor progress against business goals.
• Drive digital marketing initiatives including SEO, PPC, email campaigns, and social media to increase customer acquisition.
• Proven experience as an E-commerce Director or similar leadership role within the accounting or financial services industry.
• Strong knowledge of e-commerce platforms, digital marketing, and sales analytics.
• Exceptional leadership and team management skills to inspire and guide diverse teams.
• Ability to develop and implement strategic plans that drive business growth.
• Excellent analytical skills with the ability to interpret complex data to make informed decisions.
• Outstanding communication and interpersonal abilities to collaborate effectively with stakeholders.
• Bachelor’s degree in Business, Marketing, Finance, or a related field; MBA is a plus.
• Proficiency in e-commerce tools, CRM software, and digital advertising platforms.