Performance Marketing Manager

Role Overview

• The Performance Marketing Manager will be responsible for planning, executing, optimizing,
• and scaling user acquisition campaigns focused on acquiring paying subscribers.

• Credit Card subscriptions
• Apple Store Billing
• Google Play Billing

• The ideal candidate should have strong hands-on experience in performance marketing for
• subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce
• businesses.

Key Responsibilities

5- Customer Acquisition

• Develop and execute paid acquisition strategies to drive subscriber growth.
• Manage campaigns across:

• o Meta Ads (Facebook & Instagram)
• o Google Ads (UAC, Search, Display, YouTube)
• o TikTok Ads
• o DSPs and affiliate channels

• Optimize campaigns toward:

• o Paid subscriptions
• o ROAS
• o CAC
• o LTV
• o Retention quality

2- Subscription & Billing Optimization

• Drive acquisition focused on:

• o Credit card payments
• o Apple App Store billing
• o Google Play billing

• Work closely with product and technical teams to improve conversion funnels and
• payment success rates.
• Analyze subscription drop-offs and optimize onboarding and checkout flows.

3- Analytics & Reporting

• Monitor and report on:

• o CAC
• o CPI
• o Conversion rates
• o ROAS
• o Subscription retention
• o Cohort performance

• Build dashboards and performance reports for management.
• Use attribution and analytics tools such as:

• o AppsFlyer
• o Firebase
• o Google Analytics
• o Adjust
• o Mixpanel (preferred)

4- Creative & Growth Optimization

• Lead A/B testing initiatives for creatives, landing pages, and app store assets.
• Coordinate with design and content teams to produce high-performing ad creatives.
• Continuously identify growth opportunities and scaling strategies.

5- Agency & Partner Management

• Manage media buying agencies and external partners where applicable.
• Ensure proper tracking implementation and campaign governance.
• Bachelor’s degree in business administration, mass communication or any other related field.
• 7+ years of experience in performance marketing or growth marketing.
• Strong experience managing mobile app acquisition campaigns.
• Proven experience acquiring paying customers for subscription-based services.
• Experience with:

• o Apple Store subscriptions
• o Google Play subscriptions
• o Credit card acquisition funnels

• Strong analytical and reporting skills.
• Hands-on experience with Meta and Google campaign optimization.
• Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly
• preferred.