Market Analyst & Sales Prospecting Specialist

Key Responsibilities

• Conduct market research to identify new business opportunities, trends, and key prospects.
• Perform lead prospecting and qualification using LinkedIn Sales Navigator and other research tools.
• Manage and maintain Salesforce (SFDC) records, including data entry, segmentation, and contact updates.
• Support campaign activities after events by analyzing lead data and preparing follow-up reports.
• Generate and interpret campaign reports within Salesforce to provide actionable insights.
• Collaborate with the Digital Marketing and Communications team to align research and outreach strategies.
• Prepare periodic summaries of market findings, lead progress, and campaign performance.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field.
• Proven experience in sales prospecting, lead generation, or market research roles.
• Proficient in Salesforce (SFDC) including data entry, segmentation, lead/contact management, and reporting.
• Skilled in Excel for data organization, reporting, and basic analysis.
• Strong analytical, organizational, and attention-to-detail skills.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Skills

• Hands-on experience with LinkedIn Sales Navigator for research and prospecting.
• Understanding of marketing and event campaign workflows, including post-event follow-up.
• Familiarity with digital marketing metrics or marketing automation tools.
• Curiosity and initiative to explore new data sources and improve prospecting efficiency.
• Comfortable working across global teams and adapting to shifting priorities.

Working Hours

• Available to work up to 40 hours per week.
• Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).