
Cluster Public Relations Manager, Raffles & Fairmont The Red Sea (Saudi National)
AccorHotel · Umluj, Tabuk Province, sa
About The Role
As Public Relations Manager, you will develop and execute the hotel’s Public Relations strategy, manage media relationships, oversee high-impact events, and ensure consistent internal and external communication aligned with brand and corporate standards. You will act as the guardian of the hotel’s public image — protecting it, elevating it, and amplifying it. Public Relations Strategy & Planning Establish and manage a yearly (or half-yearly) PR action plan and budget Drive proactive PR initiatives to maximize brand exposure Align property-level PR with corporate direction and brand standards Media Relations Cultivate and maintain strong relationships with journalists, editors, influencers and media representatives Draft and approve press releases, media pitches and PR materials Organize press conferences, interviews and media appearances Host press cocktails and press lunches at the hotel Monitor media coverage and track PR campaign performance Events & Brand Activation Lead preparation, organization and follow-up of PR events Represent the hotel at conferences, exhibitions and industry events Collaborate cross-functionally to support Rooms, F&B and Banquet sales through PR initiatives Crisis Communication Develop crisis communication strategies Respond effectively and professionally to reputational risks Internal Public Relations Keep hotel staff informed of relevant company and brand updates Support internal communications and contribute to corporate publications Collaborate with other Accor properties for cross-marketing initiatives Corporate Alignment Work closely with Corporate Public Relations on group initiatives Participate in annual PR workshops Maintain strong knowledge of brand positioning and group standards
Bachelor’s degree in Public Relations, Communications or related field Minimum 2 years’ experience in Vietnam in public relations (hospitality experience strongly preferred) Strong leadership capability and ability to influence senior stakeholders Excellent written and verbal communication skills Confident spokesperson with polished presentation skills Strategic thinker with strong crisis management ability Commercial awareness and understanding of luxury brand positioning
Strong understanding of ultra-luxury wellness concepts and brand alignment. Experience in pre-opening operations, project coordination, and setup of wellness facilities is highly preferred. Ability to create innovative and culturally relevant wellness experiences aligned with the Red Sea destination. A proactive, anticipatory approach with a strong sense of accountability and ownership. Impeccable grooming and personal presentation aligned with luxury standards.
Raffles & Fairmont the Red Sea, positioned in the kingdom's groundbreaking Red Sea Project, will provide visitors access to two nature-focused resorts. With 361 rooms, 11 distinct dining concepts, including overwater restaurant with views of the Red Sea and the mangroves, and a Spa.
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