Public Relations & Content Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Public Relations & Content Marketing Specialist based in Canada.

This role offers the opportunity to shape public relations and content strategies for a fast-growing real estate technology platform serving the Canadian and U.S. <markets.You>’ll create compelling, data-driven content that helps consumers and media better understand real estate trends.The role combines content marketing, media relations, market research, editorial work, and visual <storytelling.You>’ll build relationships with journalists, develop newsworthy pitches, and support media opportunities across Canada and the <U.S.You>’ll also work with data, AI, and visual tools to turn complex information into engaging digital experiences.The position offers meaningful ownership, experimentation, and opportunities to mentor junior team <members.It> is fully remote, giving you the flexibility to contribute from anywhere in Canada within a collaborative, globally distributed environment.

Accountabilities

• Develop and execute public relations and content marketing strategies aligned with business and brand objectives, with a strong focus on the Canadian market.
• Research, write, and edit a variety of content, including data-driven blog articles, website copy, newsletters, media pitches, briefs, and other digital assets.
• Collect, analyze, validate, and interpret Canadian and U.S. real estate market data for internal stakeholders and consumer-facing content.
• Develop relationships with journalists, media outlets, and industry publications across Canada and the United States, while maintaining relevant media lists.
• Write and distribute informative, engaging media pitches and respond promptly to media inquiries.
• Translate complex market and data insights into clear media briefs and help prepare spokespeople for interviews and other media opportunities.
• Provide editorial oversight through fact-checking, proofreading, quality control, and ensuring consistency with the established brand voice.
• Support junior team members with research methodologies, data-driven content development, editorial guidance, and best practices.
• Monitor industry news, real estate trends, and media developments to identify new content and PR opportunities.
• Track and analyze PR and content performance, using insights to recommend improvements and optimize future campaigns.
• Incorporate AI, infographics, tables, graphs, and other visual storytelling techniques to make data-driven content more engaging and accessible.
• Collaborate across teams to develop compelling online experiences and continuously experiment with new approaches to content and communications.

Requirements

• Bachelor’s degree in Public Relations, Journalism, Communications, Marketing, or a related discipline.
• 3–5 years of professional experience in content marketing, public relations, media relations, journalism, or a closely related field.
• Strong understanding of the Canadian media landscape, including national, regional, and trade publications, with demonstrated experience pitching stories to Canadian media.
• Exceptional written and verbal communication skills, with the ability to transform complex information into clear, concise, and compelling narratives.
• Experience creating data-driven content and communicating information visually through charts, tables, graphs, infographics, or similar formats.
• Hands-on familiarity with design and visual communication tools such as Figma and Canva.
• Strong research, analytical, fact-checking, and self-editing skills, with a high standard for accuracy and quality.
• Ability to independently research unfamiliar topics, identify reliable information, and turn findings into useful content or strategic recommendations.
• Proactive, resourceful, and adaptable mindset, with enthusiasm for learning new skills and taking on responsibilities beyond a core specialization.
• Strong interest in real estate, market trends, consumer behavior, and experimentation is highly valuable.
• Ability to collaborate effectively with internal stakeholders, media contacts, spokespeople, and junior team members in a remote environment.
• Familiarity with AI-powered content and research tools is an advantage.

Benefits

• Fully remote work environment, with the role open to candidates based in Canada.
• Employer-paid medical coverage.
• Dental and vision benefits.
• RRSP program with up to a 4% employer match.
• Company-provided equipment, including laptop, monitor, and headset.
• Collaborative and supportive company culture.
• Opportunities to learn, experiment, expand your skill set, and mentor junior colleagues.
• Opportunity to work on high-impact PR and content initiatives across the Canadian and U.S. real estate markets.