Digital &Communications Specialist Italy

Your Responsibilities

Digital Marketing and social media

• Support the adaptation and implementation of digital marketing and social media activities, in accordance with the Global and EMEA marketing strategy.
• Participate in regular exchange and coordination of ideas within the Italy and EMEA Marketing Team.
• Collaborate with stakeholders on the creative assets for digital communications and social media to drive brand visibility and engagement.
• Help the E-comm team with planning and development of localized webpages.
• Update and monitor Social Media calendar ensuring campaign posts are delivered on time and on budget, localized where appropriate to maximize performance and ensuring content represents a continuous, relevant presence of the Brooks brand.
• Coordinate social media assets, production and adaptation of content, development of posts for both brand, product and event content; create positive, brand appropriate and engaging social copy and reply to users on all social platforms.
• Ensure the on-time posting on social media channels based on the product, events and activation calendar.
• Monitor conversations across social media, discover trending topics relevant to the product and brand, and address important mentions and questions through one-on-one communications.
• Report data using Ads Manager, Google Analytics and Social Listening Tools to support analysis and recommendations for future planning and to optimize community management.

PR and Influencers

• Support the PR & Influencer Manager, EMEA on activation of the social media, PR and Influencer strategy in Italy act as the initial contact point in market for the EMEA PR & Influencer Manager.
• Coordinate the adaptation of EMEA PR plans into local market PR, Influencer and Community plans and adapt to create local market assets
• Track seeding for the Influencer and Community programs ensuring product is ordered and distributed in a timely manner aligned to key campaign stories and local brand moments.
• Connect with media partners, our Influencers and Run Communities as an extension of the Brooks family; identify and connect with influencers to increase reach and engagement.
• Track performance against KPI framework, providing regular reports to Marketing Manager and EMEA marketing Team.
• Act as a point of contact for our local PR agency providing monthly reports and regular status meetings.
• Support the activation of PR launch events to link the Brooks brand with a broad set of media publications and influencers, both print and online.
• Coordinate the local paid media plans incl. print, digital, and other channels like podcasts, etc.
• Support team brand events to connect Brooks with runners offline and as part of the online social community.
• Coordinate translations and write PR and Influencer content for the Italy market.
• Prepare local seasonal communication plan in accordance of EMEA communication strategy and under a guidance of the Italy Marketing Manager

Your Qualifications

• Bachelor’s degree in marketing, communications, or related field
• 1+ years of relevant marketing experience client and/ or agency side (brand, footwear, retail & lifestyle experience,online & digital experience)
• Knowledge of PR, Influence and Brand Communications.
• Familiarity with Digital Communications and social media (Instagram, Facebook, Strava, Tik Tok, etc.).
• Experience with marketing & communications mix at country and/ or international level (ideally in an international environment).
• Experience on events’ organization (2 to 3 events per year).
• Drive license and able to drive across the country.
• Able to generate content during events.
• Able to generate new ideas and creative solutions.
• Drive & energetic, trend-conscious, sport savvy.
• Flexibility to work on own initiative or within team and cross-functional framework.
• Excellent organizational and management skills: ability to multi-task, combining strategy and execution.
• Readiness to step in, to get the job done when needed (hands on mentality).
• Strong passion for the running enthusiast and practicing an active lifestyle.
• Unwavering demonstration of Brooks corporate values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving!