Brand Marketing Associate- Owala, Softlines

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. Come help lead softlines strategy within Owala's core business—the fastest growing hydration brand in the country. As a Brand Marketing Associate, you will help drive the strategy for softlines within Owala's core product line (bags and related accessories), partnering with experts across the 4Ps to assess, evaluate, and execute strategies that build sustainable growth within this segment. This role sits on our brand management career track, offering a path toward broader brand leadership as you build category expertise.

Key Responsibilities

Create purpose-driven brand strategies for the softlines segment of core that drive significant and sustainable growth

Lead strategy execution of brand building, innovation, and business model ideas within softlines to hit financial and volume targets in collaboration with cross-functional teams

Collaborate with experts across the 4Ps to assess and evaluate solutions, orchestrate the annual plan for softlines, and ensure execution across the 4Ps is consistent with brand foundation and the broader core business

Understand the softlines consumer within the core business and work with data to unlock key business insights for product innovation and marketing messaging

Oversee demand planning for softlines, forecasting by applying business insights specific to the segment

Lead commercialization of product initiatives within softlines that deliver the annual brand plan

Partner with Sales to create compelling softlines-specific stories to profitably win with key customers

Required Qualifications

Bachelor's degree or equivalent relevant professional experience

2+ years of professional experience in Brand Marketing, Product/Category Management, Finance, Sales, Consulting, a leadership development program, or another relevant business function; strong internship experience may also be considered

Demonstrated track record of driving measurable results, with the ability to clearly articulate your individual contribution and impact

Strong analytical ability to translate data into meaningful business insights and action

Working understanding of the 4Ps of marketing (Product, Price, Place, Promotion) and how they can be used to achieve brand and business objectives

Strong business and financial acumen, including an understanding of how business decisions can impact topline and bottom-line performance

Ability to think strategically, generate creative solutions, and balance short-term business needs with long-term brand health

Ability to independently own and drive initiatives from strategy through execution, manage multiple priorities, and achieve results in a fast-paced environment

Strong cross-functional collaboration and influencing skills

Excellent written and verbal communication skills

Self-starter who can operate effectively with ambiguity and limited supervision

Proficiency with Excel and PowerPoint

Preferred Qualifications

Experience in CPG, consumer products, softlines, apparel, accessories, retail, or another consumer-facing busines

Strong analytic ability to translate data into meaningful insights and action within softlines

Ability to strategically choose levers to balance short-term commitments and long-term brand health for the softlines segment

Understand P&L mechanics and how to impact topline and bottom-line drivers within softlines

Ability to identify and evaluate brand building ideas across the 4Ps and make connections across other segments and brands in the portfolio

Ability to determine how to use the 4Ps to achieve brand strategy and goals for softlines

Demonstrate comfort and capability with softlines businesses at all stages of growth

Ability to influence and inspire direct and cross-functional teams supporting softlines

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.

Among the many benefits our team members enjoy are

• Comprehensive medical, dental, and vision care
• 401k package with employer matching

Paid Time Off

• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!
• Trove Brands is an equal opportunity employer.
• Phone calls regarding this position are not accepted.
• This is a fully in-office position at our HQ in Lehi, Utah.