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Marketing Manager (Performance & Growth Focus)
Optimus Executive Search Solutions · Makati City, Metro Manila, Philippines
About The Role
Marketing Manager (Performance & Growth Focus)
Makati City, Metro Manila, Philippines
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Job Openings Marketing Manager (Performance & Growth Focus)
About the job Marketing Manager (Performance & Growth Focus)
Our client, a leading international workspace provider, is looking for a Marketing Manager (Performance & Growth Focus) to drive demand generation, lead conversion, and pipeline growth across multiple cities in Asia.
This role suits a hands-on performance marketer with strong technical SEO expertise and a proven track record in driving qualified leads, booked tours, and revenue — not just brand awareness.
Location: Makati City
Work Setup: Onsite
Key Responsibilities
- Plan and execute performance-driven marketing campaigns (SEO, PPC, paid social, retargeting, landing page optimization) to generate qualified leads and increase tour bookings.
- Lead and implement hands-on technical SEO strategies, including site architecture optimization, hreflang management, indexing, and overall organic growth.
- Own the full marketing funnel — from traffic acquisition to conversion and sales pipeline acceleration.
- Develop and optimize conversion strategies to improve cost-per-lead (CPL) and cost-per-acquisition (CPA).
- Manage analytics, dashboards, budgets, and performance reporting to ensure ROI-driven decision-making.
- Work closely with Sales and Operations to align marketing efforts with revenue targets and occupancy goals.
Qualifications
- At least 5 years of experience in Performance Marketing, Growth Marketing, or Demand Generation (B2B preferred).
- Strong hands-on technical SEO experience (including hreflang, site structure, and optimization best practices).
- Proven track record of driving lead generation, conversion rate optimization (CRO), and measurable pipeline growth.
- Experience managing paid media campaigns focused on conversions rather than awareness.
- Highly analytical with strong project management and stakeholder communication skills.
- Experience in real estate, flexible workspace, hospitality, or B2B services is an advantage.
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