About The Role

Drink More Water, together we grow.

All the great people here at waterdrop ( <https://www.waterdrop.com> ) have been shaking up the market with our innovative microdrinks, microteas and microenergys that make drinking more water fun, convenient and more sustainable. We're proud ... 1 Head of Global Category & Trade Marketing (m/f/d) As Head of Global Category & Trade Marketing (m/f/d) you will:

Shape and own the global category vision, identifying growth opportunities, shopper insights, market trends, and strategic direction across all retail and digital channels.
Lead global trade marketing excellence, defining POS activation strategies, merchandising principles, and scalable in-store communication standards.
Develop global tools, playbooks, and activation frameworks to ensure consistent, premium brand execution in every market.
Create compelling global customer and distributor sell-in materials, including category narratives, launch stories, and retailer pitch decks.
Orchestrate cross-functional alignment, acting as the central connector between Global Marketing, Innovation, Portfolio, Sales, Operations, and local markets to ensure launch readiness and coherent global prioritization
Drive global reporting and insights, including shopper trends, category performance, competitive updates, and best-practice sharing across regions.
Lead and facilitate global sell-in events, including launch briefings, distributor conferences, customer presentations, and capability-building sessions.
Build and develop a high-performing Global Category & Trade Marketing team, elevating trade marketing capabilities worldwide through training and coaching.

What makes you a great fit

You...

Have 8+ years of experience in Category Management, Trade Marketing, Shopper Marketing, or Commercial Strategy - ideally in FMCG, beverages, or consumer goods.
Bring a proven track record of building category visions and working with major international retailers, distributors, or partners.
Possess a deep understanding of shopper behavior, POS activation, retail environments, and global markets.
Are skilled at scaling global toolkits, GTM frameworks, and trade marketing processes across diverse regions.
Are an exceptional communicator and storyteller, able to translate insights into compelling narratives.
Communicate fluently in English (written & verbal); German skills are nice-to-have, but not required.
Excel in cross-functional leadership within matrix environments and enjoy driving alignment.
Have strong analytical thinking paired with commercial acumen and a hands-on, results-driven mindset.
Are proactive, entrepreneurial, and thrive in fast-paced global settings.

Why you will love working with us

A high-achieving, international community of waterdrop colleagues, located in a brand-new HQ in Vienna, Austria.
Development opportunities in one of the fastest-growing e-commerce companies in Europe.
MyClubs sports vouchers, to have a sporty balance.
In-house fitness centre.
In-house company doctor.
In-house restaurant with subsidized healthy meals, for a break with your colleagues.
Discount on your waterdrop purchases.
Legendary summer and Christmas parties!

The annual gross salary for this position ranges from EUR 80.000 to EUR 100.000 on a full-time basis (All-in). The final salary will depend on your qualifications and professional experience. Depending on your qualifications, there is the willingness for overpayment.

Please send your *CURRENT* application documents in German or English (cover letter, curriculum vitae, training and service certificates), quoting the job number 17323309URJ in the subject line, by e-mail to: * <[email hidden]> ** Attn:Ms.LANG Das Mindestentgelt für die Stelle als Head of Global Category & Trade Marketing (m/f/d) beträgt 80.000,00 EUR brutto pro Jahr auf Basis Vollzeitbeschäftigung. Bereitschaft zur Überzahlung.