Media Campaign Manager

iScale Solutions works with technology companies to effectively scale their development, support and operations processes.

Job Description

Strategy and execution of all direct response advertising initiatives on platforms including, but not limited to, Google Search, Facebook & Display.

Manage online advertising budget. Responsible for negotiating all IO’s and contracts, monitoring fulfillment, and ushering invoices through Finance.

Develop testing strategies in order to improve conversion value.

Build effective display marketing efforts based on keyword, placement, topic, audience, demographics, and interests.

Direct the development of digital creative including display ads, landing pages, and search text.

Work with Data Analytics team to track and analyze the effectiveness of campaign performance, and make necessary adjustments to creative and online media investments to achieve an optimal ROI.

Work with Data Analytics team to identify 1st party data and 3rd party data appends that can lend more effectiveness to PPC campaigns.

Assist IT and the Membership teams in regularly evaluating technology stack to make sure all technology meets needs of an up to date online advertising program.

Stay current on online advertising trends and make recommendations for updated strategies for digital acquisition initiatives, as well as other online advertising initiatives across the organizations.

Research, evaluate, select and on-board new advertising partners and vendors.

Work closely with broader Digital Marketing department to make sure all online advertising takes a full funnel and cross channel approach.

Qualifications

3-5 years of digital marketing experience with a solid understanding of online advertising, search marketing, display advertising creative design, landing page optimization, testing, ad serving technologies, and analytics.

Experience with DoubleClick Campaign Manager and DoubleClick Bid Manager preferred

Experience with managing advertising for multiple brands preferred.

Knowledge of environmental issues and the political and legislative process.

Creative and visually oriented. Ability to follow brand guidelines while still pursuing performance centered design. Photoshop or Canva experience preferred.

Strong analytical and reporting skills including KPI development and measurement.

Proficiency with Microsoft office, specifically Microsoft Excel.

Proficiency with Google Analytics and other analytics programs.

Excellent inter-personal, negotiation and communication skills. Experience with vendor management preferred.

Ability to operate in a fast paced and ever changing political environment.

Ability to translate strategy into tactics, and ideas into action.

Additional Information

All your information will be kept confidential according to EEO guidelines.