Public Information Officer

Serve as the central point of contact for CCE public information. Manage messaging development, editing, refinement and approval to build name recognition and brand identity for the department while highlighting many programs and services. Integrate strategic communications best practices in CCE’s multimedia storytelling, including tracking analytics or other performance measures to evaluate effectiveness. Act as the central content manager for CCE’s routine storytelling channels including blog posts, social media and newsletters. Edit and write material for accuracy, audience, voice and format based on a planned editorial calendar. Design and implement social media strategies to engage with defined audiences and demographic groups. Manage news media relations, including vetting incoming requests, advising proactive pitching, coordinating reactive responses, contributing to media events and refining messaging. Act as a media liaison and spokesperson who also prepares subject matter experts for media interviews. Define public information measures of success, document key metrics and evaluate effectiveness on a regular basis. Execute strategic marketing plans for specific outreach events, assets or collateral that facilitate community engagement with CCE’s programs and services. Work with graphic artists, web designers, photographers and videographers to gather and communicate information in a visual way. Review outgoing materials for quality and conformance with agency brand identity.