Product Marketing Intern (Next Level Internship)

The Next Level Internship program by Mekari is a highway for achievement-oriented young talents to #ElevateThroughImpact in a competitive and encouraging environment, where they get to contribute in raising Indonesia's software standard.

If you are

• A University student studying in Indonesia
• At least in your 3rd semester of study, OR
• An alumnus, max. 1 year after graduation

Send in your application now and start your journey to

• Experience working at Indonesia's no. 1 SaaS company
• Get a min. 3-month period internship experience with your preferred team and role
• Receive evaluations to keep your Next Level journey on track

By applying through this opening, you are applying specifically for the role of Product Marketing Intern

Job Description

Market Research and Analysis

• Conduct thorough market research to understand trends, opportunities, and the competitive landscape.
• Identify target market segments and develop deep insights into customer needs and preferences.
• Analyze competitor products, strategies, and market positioning.

Product Positioning and Messaging

• Develop and articulate clear and compelling product positioning, messaging, and value propositions.
• Ensure consistency in messaging across all marketing channels and materials.
• Clearly define the segment/ideal customer profile for the product and ensure the regular evaluation is in place to validate and iterate the ideal customer profile

Go-to-Market Strategy

• Develop comprehensive go-to-market strategies for new products and features.
• Develop the marketing strategy, outbound, and partnership strategy for both acquisition and expansion
• Plan and execute product launches, including coordinating cross-functional teams.

Sales Enablement

• Create sales tools and collateral, such as presentations, product demos, battlecard, and case studies.
• Train and support the commercial team to ensure they understand the product and its value proposition.
• Develop strategies to support the commercial team in achieving their goals.

Performance Tracking and Analysis

• Monitor and analyze the performance of campaigns and initiatives.
• Develop and maintain key performance indicators (KPIs) to measure iniatives' effectiveness.
• Provide actionable insights and recommendations to optimize marketing, sales, and partnership strategies and improve ROI.

Customer and Market Feedback

• Gather and analyze customer feedback to inform product development and improvement.
• Act as the voice of the customer within the organization.
• Collaborate with the research team to gather more insights about the customers and market to contiuesly iterate on the go-to-market strategy and to some extent product feedback

Cross-Functional Collaboration

Work closely with HoB, product management, sales, AM, marketing, telesales, partnership, SDR, customer success, and other teams to align on the go-to-market strategy and business goals

Maintain effective communication with key stakeholders.

Foster a collaborative environment to ensure successful product launches and ongoing marketing efforts.

Requirements

• A final-year student or recent graduate in Marketing, Business, Communications, or a related field.
• Basic understanding in marketing or digital product design.
• A keen eye for detail, with strong organizational and time-management skills to manage multiple priorities.
• Proactive, enthusiastic, and eager to learn about product marketing in a dynamic SaaS environment.
• Strong writing and editing skills in both Bahasa Indonesia and English.
• Still got any questions? Shoot us a DM on Instagram at @lifeatmekari
• Good luck and we hope you make it to the Next Level of your journey with Mekari!
• Mekari Next Level Internship Program: Pick Your Team, Pave Your Way