(Senior) International Marketing Manager (m/f/d)

GoLighter is scaling rapidly across Sweden, Denmark, and Finland. We are looking for a dedicated, hands-on marketing professional to drive our regional growth and serve as the central marketing resource for our Nordic Success Team.

You will take end-to-end ownership of Nordic marketing—from independently building and launching performance campaigns to coordinating multi-channel product rollouts. This role is ideal for a proactive builder who enjoys creating structures from scratch and combines strategic thinking with a strong numerical mindset.

Your tasks would be...

• Take full ownership of marketing activities and commercial results across Sweden, Denmark, and Finland
• Independently build, launch, manage, and optimize Google Ads and Meta campaigns
• Own the operational execution and performance of SEA and Paid Social activities
• Collaborate closely with the Team Lead Performance Marketing and the Vice President of Commercial Development to ensure regional expansion plans and KPIs remain on track
• Develop and execute high-impact pre-selling, lead-generation, and product-launch sequences for our upcoming portfolio, including the Wegovy® Pill pipeline
• Identify untapped growth opportunities, channels, audiences, and campaign approaches
• Formulate creative hypotheses, run rapid experiments, analyze results, and continuously improve performance
• Monitor and optimize key growth metrics such as CAC, AOV, LTV, conversion rates, and overall funnel performance
• Work closely with our internal Business Intelligence team to identify trends and translate data into actionable measures
• Plan and launch TV and out-of-home campaigns across the Nordic markets
• Select, brief, coordinate, and manage external agencies while maintaining clear control over ROI, performance, and commercial outcomes
• Coordinate multi-channel product rollouts and ensure consistent execution across digital and offline touchpoints
• Build scalable marketing processes, guidelines, and structures for the Nordic region