Marketplace Advertising Specialist (Walmart & Target)

Overview

We are seeking a highly skilled Marketplace Advertising Specialist with proven expertise in managing and optimizing product listings and PPC campaigns on Walmart Marketplace and Target Plus. The ideal candidate will have hands-on experience creating new listings from scratch, driving visibility through advertising, and scaling sales through strategic marketplace management.

Key Responsibilities

Marketplace Management

• Create, optimize, and maintain product listings on Walmart Marketplace and Target Plus.
• Ensure listings meet platform requirements and are fully optimized for search, conversion, and compliance.

Advertising & PPC Campaigns

• Plan, execute, and optimize PPC campaigns on Walmart and Target platforms.
• Monitor ad performance, adjust bids, and implement strategies to maximize ROI.
• Conduct keyword research and competitor analysis to improve campaign efficiency.

Performance Analysis

• Track KPIs such as CTR, conversion rate, ACOS, and ROAS.
• Provide regular reports with actionable insights and recommendations.

Cross-Functional Collaboration

• Work closely with marketing, operations, and product teams to align marketplace strategies with overall business goals.
• Stay updated on marketplace trends, policies, and algorithm changes.
• ✅ Qualifications

Required Experience

• Minimum 3+ years of hands-on experience with Walmart Marketplace and Target Plus.
• Proven track record in PPC advertising on both platforms.
• Demonstrated ability to create new listings from scratch on Walmart Marketplace.

Technical Skills

• Strong knowledge of marketplace advertising tools and dashboards.
• Proficiency in keyword research, bid management, and campaign optimization.
• Familiarity with analytics tools (e.g., Helium 10, Jungle Scout, or marketplace-specific dashboards).

Soft Skills

• Detail-oriented with excellent organizational skills.
• Strong analytical and problem-solving abilities.
• Effective communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred

• Experience with other marketplaces (Amazon, Target) is a plus.
• Background in e-commerce strategy and digital marketing.