E-commerce Supervisor / Manager (Pet Food)

Overview of the role

The position is to build our Pet Food brand’s digital footprint from the ground up. Reporting to the Head of Commercial, the incumbent is responsible for owning the entire e-commerce platform lifecycle—from setting up the storefront and managing 3PL logistics to running high-conversion digital ads, driving online sales targets, managing digital distribution networks (Marketplaces, Quick-Commerce, and D2C), and utilizing data analytics to optimize the path-to-purchase. This role requires a blend of commercial acumen, technical platform knowledge, and the ability to work cross-functionally to ensure product availability and brand visibility in the digital space

 

 

1. Shopee Platform & Sales Leadership

• End-to-end setting up and management of the Shopee Mall/Official Store or any e-commerce platform as needed, including product listings, pricing strategy, and inventory health.
• Develop and execute the Yearly sales calendar
• Own the P&L for the e-commerce channel, tracking GMV, Net Sales, and contribution margins
• Prepare and achieve annual sales budgets and targets specifically for the e-commerce channel
• Manage online receivables and coordinate with Finance to ensure account settlements according to credit terms
• Prepare monthly e-commerce sales reports, forecasts, and digital customer databases for management review

1. Full-Stack Digital Marketing (On-Platform)

• Traffic & Conversion: Manage E-commerce Marketing Solutions (including but not limited to Shopee Ads, Flash Sales, and Discovery Ads).
• Off-Platform to On-Platform: Execute CPAS (Collaborative Ads) on Facebook/Instagram 
• Shopee Live & Engagement: Lead the livestreaming strategy and feed content to build community engagement within the app

1. Operations & Logistics (Build vs. Buy)

• External Management: Oversee relationships with E-commerce Enablers or 3PL providers 
• In-House Capability: If needed, design and build our in-house fulfillment process and website, including warehouse layout, packing standards, and shipping integrations

1. Hybrid "All-Rounder" Marketing

• Traditional Support: Design and coordinate the production of Point-of-Sale Materials (POSM) and offline activations when e-commerce initiatives overlap with physical retail
• Brand Consistency: Ensure that the "look and feel" of the pet food brand is consistent across the app and physical pet shops

What are we looking for?

• Pet Food industry experience will be an advantage.
• 5–10 years of e-commerce experience within the Vietnam market.
• Hands-on experience managing Shopee Seller Centre and marketplace operations.
• Strong understanding of digital marketing, marketplace advertising, and performance optimisation.
• Experience owning sales targets, GMV, or e-commerce commercial performance.
• Pet Food industry experience will be an advantage.
• Strong analytical skills with proficiency in Excel and marketplace reporting tools.
• Native Vietnamese with professional working proficiency in English.