Assistant Brand Manager

JOB PURPOSE The Assistant Brand Manager supports the planning and execution of brand marketing activities across multi-brand. This role focuses on 360° brand & campaign planning, activation and visual merchandising, promotional programs and CRM, reporting and administration, and cross-functional coordination for Department Stores and Beauty Chain Stores, E-commerce, ensuring aligned and effective Go-To-Market (GTM) execution. MAIN ACCOUNTABILITIES 1. Brand Marketing & 360° Planning • Assist in developing and executing comprehensive brand marketing plans that align with the overall multi-brand strategy, annual launch calendar, and commercial objectives. • Support the creation of 360° marketing plan, ensuring integration across all consumer touchpoints including in-store, digital, social media, PR, and CRM. • Monitor brand timelines and deliverables, ensuring all activities are executed on schedule and within budget. • Analyse market trends, competitor activities, and consumer insights to provide recommendations for campaign optimization and future planning. • Ensure consistency in brand messaging and visual identity across all marketing materials and platforms. 2. Brand Campaign & Event Activation • Plan and execute PR events and consumer events, including new product launches, seasonal campaigns, and in-store activities. • Manage end-to-end event logistics, including venue coordination, vendor management, and material preparation. • Ensure brand consistency across all activation touchpoints, including event setup, communication materials, and customer experience. • Ensure Visual Merchandising (VM) execution meets brand guidelines across all retail environments during activations. KPIs: • ≥95% compliance with VM standards during activations. • Successful execution of all events and activations within budget and timeline (100% adherence). • Positive consumer engagement score (target to be defined, e.g., ≥85% satisfaction from post-event surveys). • Zero major execution errors or brand guideline violations 3. Promotional Programs & CRM • Plan and implement consumer promotional programs across Department Stores and Beauty Chain Stores, ensuring alignment with brand objectives and retailer requirements. • Manage promotional mechanics such as GWPs (Gift With Purchase), bundles, seasonal offers, and retailer-specific campaigns to drive sales and engagement. • Coordinate CRM initiatives, including loyalty programs, targeted offers, and personalized customer engagement activities to enhance retention and lifetime value. 4. Performance Tracking & Administration Follow-up • Consolidate marketing data; prepare reports and dashboards. • Handle administrative tasks related to marketing activities, including: • PO/PR processing • Contracts and invoices • Budget tracking and internal approvals • Coordinate with Finance, Procurement, and Accounting to ensure timely and accurate documentation. • Maintain organized records of marketing activities and ensure compliance with company policies. 5. Cross-functional Coordination • Ensure smooth collaboration with key internal teams and external partners to deliver aligned and timely execution: + Modern Trade & Retail, Trade: Coordinate on in-store activations, promotions, and ensure VM guidelines are implemented consistently across all retail touchpoints. + E-commerce: Align campaign planning, product launches, and creative assets for online platforms. + External Agencies & Partners: Manage timelines, deliverables, and all administration, logistics. Qualifications and experience Qualifications & Experience • Bachelor’s degree in marketing. • Minimum 4 – 5 years of experience in Marketing or related functions, with at least 1 - 2 years in a similar role. • Experience in beauty, FMCG, or retail industries preferred. Skills & Competencies • Detail-oriented with ability to manage multiple tasks effectively is a must. • Fluent in English (spoken and written), IELTS 6.5 or equivalent. • Proficient in Microsoft Excel and PowerPoint. • Strong coordination, organizational, and execution skills.