Engagement Marketing Manager

Requirements

• Strong hands-on B2B marketing execution experience
• Experience with LinkedIn and social engagement strategies
• Experience organizing webinars / events
• Ability to coordinate multiple stakeholders
• Strong communication and relationship-building skills
• Highly proactive - does not wait for instructions
• Strong communicator - comfortable reaching out to clients directly
• Sales-oriented - able to engage, convince, and activate people
• Persistent - follows up until things get done
• Organized - manages multiple activities simultaneously
• Comfortable with ambiguity and fast execution

Responsibilities

1. SMM & Digital Engagement

• Manage and execute LinkedIn, Instagram social activity
• Drive engagement in socials (comments, reposts, discussions)
• Increase website traffic quality (not just volume)
• Distribute created content on relevant resources

1. Events (External & Internal) organization

• Plan and execute webinars, roundtables, and participation in industry events
• Drive attendance and post-event engagement
• Work closely with sales to convert attendees into MQLs

1. Customer Advocacy process execution

• Identify and activate reference clients
• Coordinate case study data collection (with Sales & Delivery)
• Engage clients in webinars, testimonials, events and community

1. Community Development

• Actively grow and engage CLARITY expert community
• Organize discussions, sessions, and interactions
• Personally engage clients, prospects, and SAP representatives
• Ensure ongoing activity (not “dead community”)