Marketing Implementer

The Marketing Implementer plays a key role in delivering the Mobility Marketing agenda in Poland with special focus on Business Mobility, ensuring effective execution of campaigns and initiatives across fuels, EV, Shell Café and digital channels. The role connects strategy defined by Marketing and Customer Value teams with high-quality, efficient market execution across B2C and B2B segments, including SFS trade events. The geographical scope for Business Mobility part, on top of Poland, covers also Baltic markets and Ukraine with support of Shell Agents there.

We are working in highly competitive environment. Resilience to stress, positive attitude as well as willingness to learn and develop are essential. So is the passion for service stations and mobility CVPs!

Purpose

Deliver marketing campaigns, customer communications and trade activation activities that support customer acquisition, engagement and commercial performance, ensuring consistent execution across all channels and touchpoints.

Key Accountabilities

• Execute integrated marketing campaigns across digital, B2B CRM, retail, partnership and in-station channels
• Support delivery of brand initiatives for Shell fuels, Shell Card, Shell Recharge and Shell Café
• Plan and execute SFS trade events and customer activations
• Deliver marketing support for B2B and B2C initiatives
• Coordinate campaign execution across stakeholders and agencies
• Ensure compliance with brand standards
• Actively contributing to the delivery of incremental value from retail media and partnerships in collaboration with the Retail Media & Partnerships Manager
• Lead Generation & Demand Support:
• Execute e2e automated lead generation activities across digital and offline channels
• Support Sales/SFS in pipeline development and acquisition initiatives
• Identify cross-sell and up-sell opportunities
• Track lead performance and conversion metrics including customers’ churn& activation initiatives
• Customer Communication & Engagement:
• Execute customer communication across newsletters, campaigns and events
• Ensure consistency and alignment with brand
• Support segmentation across B2C and B2B journeys
• Monitor communication effectiveness and our digital channels LLM readiness
• BM Customer contract management:
• Update customer contracts to reflect new requirements, with Legal endorsement.
• Execute customer communications regarding the revised Terms & Conditions.

Required Experience / Qualifications

• Experience in marketing or campaign execution
• Understanding of digital tools
• Strong organisational skills
• Stakeholder management
• Business Mobility CVP acumen
• Expectation of around 3 days per week in the office (if you have case for exception, please raise during application process)
• Fluent Polish (near-native / professional proficiency), Fluent English

As this Open Resourcing takes place during summer season, please provide in your application dates of your planned leave in the month of July so that it can be incorporated to potential assessment timelines.

Benefits Overview

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

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DISCLAIMER

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.