Retail Media & Partnership Manager PL

The Retail Media & Partnerships Manager is responsible for building and scaling Retail Media and strategic marketing partnerships within Shell Mobility in Poland. The role connects Marketing, Convenience Retail (NFR) and Commercial teams, enabling development of new revenue streams and customer engagement opportunities across Shell’s physical and digital ecosystem. Retail Media is an emerging capability, transitioning from NFR ownership into Marketing, requiring close collaboration across teams.

We are working in highly competitive environment. Resilience to stress, positive attitude as well as willingness to learn and develop are essential. So is the passion for service stations and mobility CVPs!

Purpose

Develop and scale Retail Media and partnership initiatives that drive incremental revenue, customer engagement and transaction growth, while strengthening Shell’s market positioning and commercial performance.

Key Accountabilities

• Lead development and implementation of Retail Media capability in Poland.
• Build and manage Retail Media revenue pipeline, supporting long-term revenue growth trajectory.
• Selection and optimization of marketing tools (POS, BTL, mobile app) to effectively deliver retail media offers and maximize sales performance
• Develop commercial models, pricing and business cases for partnerships and media offerings.
• Identify and establish strategic partnerships across retail, automotive, FMCG, telecom and service sectors.
• Ensure partnerships contribute to margin growth and transaction uplift.
• Work in close cooperation with NFR Manager and Marketing teams to align priorities and execution.
• Contract Management (Holder) - managing contract creation, execution and analysis to maximize operational and financial performance at an organization, all while reducing financial risk.
• Proven ability to design and execute seamless, end-to-end customer journeys across paid, owned, and earned channels (online & offline)

Retail Media Strategy & Implementation

• Define and implement Retail Media operating model across content, delivery and performance.
• Translate available assets (screens, audio, digital platforms) into scalable commercial offering.
• Support transition of Retail Media ownership from NFR to Marketing.
• Coordinate cross-functional setup ensuring operational readiness.

Retail Media Monetisation

• Develop and manage Retail Media offering for external advertisers.
• Leverage digital and in-store channels to create compelling media solutions.
• Drive revenue growth and monetisation of customer touchpoints.
• Build structured pipeline of partners and advertisers.

Partnership Development & Management

• Identify, develop and manage partnerships with external partners across multiple sectors.
• Negotiate partnership terms in cooperation with Contracting & Procurement (CP).
• Ensure strong governance, commercial alignment and value delivery.
• Maintain long-term relationships delivering continuous business benefit.

Commercial & Business Case Development

• Develop business cases for partnerships and investments.
• Evaluate ROI and optimise portfolio performance.
• Ensure financial viability and alignment with commercial targets.

Cross-functional Collaboration

• Work closely with NFR Manager and NFR team for Retail Media implementation.
• Collaborate with Fuels, EV and Convenience Marketing teams.
• Align with CRM, Loyalty, Operations and Network teams.
• Ensure integration into full customer journey and marketing plans.
• Explore partnership opportunities in B2B Mobility area

Key Performance Areas

• Retail Media revenue growth
• Partnership-driven margin and transaction uplift
• ROI of partnerships
• Successful implementation of Retail Media capability
• Customer engagement through partnership initiatives

Special Challenges

• Building Retail Media capability from early stage.
• Balancing commercial objectives with customer experience.
• Managing complex stakeholder environment across Marketing, NFR, Operations and CP.
• Ensuring scalable and repeatable commercial model.
• Integrating Retail Media into broader mobility marketing ecosystem.

Required Experience / Qualifications

• Experience in partnerships, business development or commercial marketing.
• Strong commercial mindset and financial understanding.
• Experience building and evaluating business cases.
• Strong negotiation and stakeholder management skills.
• Ability to work across functions and external partners.
• Expectation of around 3 days per week in the office (if you have case for exception, please raise during application process)
• Fluent Polish (professional / near-native proficiency)
• Fluent English

Additional Capabilities (Modern Scope)

• Understanding of Retail Media or digital monetisation models.
• Experience in omni-channel integrating POS, digital, and mobile app touchpoints into a consistent omnichannel experience
• retail or marketing environments.
• Exposure to data-driven marketing approaches.
• Ability to operate in evolving and ambiguous environment.

As this Open Resourcing takes place during summer season, please provide in your application dates of your planned leave in the month of July so that it can be incorporated to potential assessment timelines.

Benefits Overview

We offer an annual performance bonus paid in February, along with a comprehensive benefits package. This includes Shell-sponsored medical and life insurance, with options to extend coverage at competitive rates. Our employees benefit from a diverse and inclusive culture where care and wellbeing are a priority. Our employees enjoy vacation benefit, three additional Personal Leave Days, dedicated wellbeing spaces, subsidized canteen, 24/7 access to psychologist, a Cafeteria program and sports cards.

We foster integration through team activities, employee clubs, and networks. Our hybrid work model is supported by a Workplace Accessibility program, and we offer access to online learning platforms and a broad range of development resources. Additional benefits include participation in a voluntary long-term savings plan (PPK), discounts on pension products (IKE/IKZE) and a discounted share purchase program.

If you don't see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.

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DISCLAIMER

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.