Mountain Sport Social Media Lead

The Mountain Sport Social Media Lead helps bring Patagonia's mountain sport stories to life across social channels. This role leads content planning, publishing, community engagement, and social storytelling for categories including climbing, snow, trail running, and mountain biking.

This role develops platform-native social approaches that deepen audience engagement, support category and brand storytelling, and strengthen Patagonia’s presence within mountain sport communities. The role partners closely with Category Marketing, Creative, Editorial, Film, PR/Comms, athlete ambassadors, Retail, CX, and Brand Social to translate business and storytelling priorities into culturally relevant social content and conversations.

This person should bring strong social instincts, editorial judgment, strategic thinking, and a deep understanding of mountain sport culture and digital communities. They should be equally comfortable thinking strategically, collaborating cross-functionally, analyzing performance, and executing day-to-day publishing and engagement work.

What You'll Do

Social Content & Storytelling

• Plan, create, publish, and manage content across platforms including Instagram, TikTok, YouTube, and emerging channels
• Support storytelling around campaigns, product launches, athlete ambassadors, films, events, and environmental initiatives
• Help identify opportunities to create relevant, timely, and engaging content that resonates with mountain sport audiences
• Capture, commission, curate, or create real-time and in-field social content from productions, athlete ambassadors, and community events as needed

Community Engagement & Channel Management

• Manage day-to-day publishing and community engagement across mountain sport channels
• Engage with followers, athletes, creators, ambassadors, and community partners
• Monitor conversations, trends, and cultural moments across mountain sport communities
• Help maintain an authentic, inclusive, and active presence across social platforms

Performance & Collaboration

• Track content performance and identify opportunities to improve engagement and growth
• Share insights and recommendations with internal partners
• Collaborate with teams across Marketing, Creative, Editorial, PR/Comms, Retail, and Customer Experience to support integrated storytelling and campaigns

Who You Are

Deeply Connected to Mountain Culture

You actively participate in one or more mountain sports and bring an authentic understanding of the culture, communities, and storytelling traditions within spaces like climbing, skiing, snowboarding, trail running, and/or mountain biking.

Socially & Culturally Fluent

You have strong instincts for social storytelling, audience behavior, and platform trends. You understand what resonates on social platforms and how to adapt brand storytelling in ways that feel authentic and culturally relevant.

Strategic & Analytical

You can balance creative thinking with analytical problem solving. You use performance insights, audience behavior, and platform knowledge to shape smarter content and engagement strategies.

Independent & Collaborative

You’re highly self-directed, adaptable, and comfortable operating in fast-moving environments while also working collaboratively across multiple teams and stakeholders.

Editorially Driven

You bring strong taste, storytelling judgment, and attention to detail. You care deeply about quality, voice, pacing, and the nuances of building engaging digital experiences.

What We're Looking For

• 2–5+ years of experience in social media, content marketing, digital storytelling, or community management ideally within outdoor, sport, editorial, or lifestyle spaces
• Experience managing or contributing to brand social media accounts
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms
• Experience creating content calendars, publishing content, and engaging online communities
• Familiarity with social analytics and management tools such as Sprout Social or similar platforms
• Strong organizational skills and attention to detail
• Demonstrated ability to manage projects from inception through execution
• Experience collaborating with cross-functional teams
• Familiarity with ambassador, creator, or community-driven storytelling
• Meaningful connection to mountain sport communities through prior work and/or personal pursuits

• Hiring Range: $100,000 - $105,000 USD Annual
• At Patagonia, pay ranges are assigned to a job based on the location specific market median of